KIRO Beauty - Performance Marketing Manager/Lead

Performance Marketing Lead - D2C Kiro Beauty

Location: Nariman Point, Mumbai

Experience: 715+ Years

Industry Preference: D2C, Beauty, Fashion, Lifestyle, Consumer Brands

About KIRO Beauty:

KIRO Beauty is India's fast-growing clean beauty brand backed by the Patni Group. Built on the principles of innovation, conscious beauty, and premium product experiences, KIRO aims to become India's first globally recognized clean beauty house. With a strong presence across D2C, marketplaces, and retail channels, KIRO is redefining beauty for the modern consumer.

Role Overview:

We are seeking a highly driven and analytical Performance Marketing Lead to own and scale customer acquisition, retention, and revenue growth across digital channels. This role will be responsible for developing and executing full-funnel performance marketing strategies, optimizing marketing efficiency, and driving measurable business outcomes across D2C and marketplace platforms.

Key Responsibilities:

Performance Marketing Strategy & Growth:

• Develop and execute short-term and long-term performance marketing strategies aligned with business growth objectives.
• Own customer acquisition, conversion, retention, and revenue growth.
• Build full-funnel marketing plans focused on maximizing ROAS, improving LTV ratios.
• Identify growth opportunities, emerging trends, and channels.

Paid Media & Campaign Management:

• Manage campaigns across Google, Meta, YouTube, Affiliate, Retargeting, and Programmatic platforms.
• Optimize budgets, targeting, creatives, bidding, and landing pages.
• Drive continuous experimentation and performance improvement to improve campaign efficiency by reducing CAC and increasing ROAS.

Marketplace Performance Marketing:

• Develop and execute marketplace growth strategies across Amazon etc.
• Manage marketplace advertising investments, visibility assets, promotional calendars, and search performance.
• Collaborate with marketplace account managers to maximize traffic, conversions, and sales.

Analytics & Optimization:

• Track and improve ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
• Build dashboards and reporting frameworks.
• Leverage Google Analytics, GTM, attribution, and data insights for decision-making.

Cross-Functional Collaboration:

• Partner closely with Brand, Creative, Content, Product, E-commerce, and Data teams to improve campaign performance and customer experience.
• Align performance marketing initiatives with product launches, seasonal campaigns, and business priorities.
• Ensure consistent brand messaging while achieving acquisition and revenue goals.

Team Leadership:

• Partner with Brand, Creative, Content, E-commerce, and Product teams.
• Lead and mentor the performance marketing team.
• Establish KPIs, drive accountability, and foster a test-and-learn culture.

Desired Candidate Profile:

Functional Expertise:

• D2C Experience.
• Running ads on marketplace.
• PLA Ads.
• Meta Ads (Facebook & Instagram).
• Google Ads.
• YouTube Advertising.
• Retargeting Platforms.
• Strong understanding of performance marketing funnels, attribution models, and customer journey optimization.
• Hands-on experience with campaign automation, audience targeting, bid optimization, and A/B testing.
• Strong knowledge of Amazon and marketplace performance marketing ecosystems.

Analytical Capabilities:

• Strong analytical and problem-solving mindset.
• Proven ability to interpret complex datasets and translate insights into growth strategies.
• Data-driven decision-maker with strong commercial acumen.

Leadership & Personal Attributes:

• Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment.
• Strong communication and stakeholder management skills.
• Highly organized, detail-oriented, and execution-focused.
• Ability to manage multiple projects simultaneously while maintaining strategic focus.

Qualifications:

Education:

• Bachelor's Degree in Marketing, Business, Commerce, or a related field.
• MBA preferred but not mandatory.

Experience:

• 715+ years of experience in Performance Marketing.
• Prior experience in D2C consumer brands is mandatory.
• Experience in Beauty, Personal Care, Fashion, Lifestyle, or Premium Consumer Brands preferred.
• Hands-on experience managing large-scale digital media budgets.
• Marketplace experience across Amazon, Nykaa, Tira, Flipkart, or Myntra is highly desirable.

Key Success Metrics:

• Revenue Growth.
• ROAS Improvement.
• Customer Acquisition Cost (CAC).
• Customer Lifetime Value (LTV).
• Conversion Rate.
• Marketplace Sales Growth.
• New Customer Acquisition.
• Retention & Repeat Purchase Rate.
• Marketing Efficiency & Budget Utilization.