Digital Marketing Strategist

Kanan.co, founded in 1996 and headquartered in Vadodara, Gujarat, is a global leader in education and immigration services. With nearly three decades of experience, Kanan.co has supported students and professionals in achieving academic and career success across destinations such as Canada, the USA, the UK, Australia, New Zealand, and Germany. The company combines cutting-edge EdTech tools with innovative coaching to offer unmatched preparation for international standardized exams like IELTS, TOEFL-iBT, PTE, GRE, and more. Kanan.co is dedicated to holistic development, providing advanced online preparation tools and mock test centers across all branches for optimal student performance.

This is a full-time hybrid role for a Digital Marketing Strategist based at our Vadodara headquarters, with flexibility for some remote work. The Digital Marketing Strategist will be responsible for developing and implementing marketing strategies, managing online campaigns, analyzing performance data, and optimizing digital channels to drive brand awareness and achieve target KPIs. Additional responsibilities include coordinating with cross-functional teams, managing budgets, keeping up-to-date with industry trends, and identifying new opportunities for growth in the EdTech and global education sector.

• Expertise in Digital Marketing, including SEO, SEM, Social Media Marketing, and Email Marketing
• Proficiency in Analytics Tools such as Google Analytics, Google Ads, and social media analytics platforms
• Content Development Skills, including Copywriting, Content Strategy, and Campaign Planning

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  Experience in managing paid advertising campaigns and marketing budgets effectively
• Strong analytical and problem-solving skills, with the ability to derive insights from data
• Excellent communication, collaboration, and project management skills
• Experience in EdTech or education services is a plus
• Bachelors degree in Marketing, Communications, Business, or a related field is preferred