ERAYA Capital - Manager - Brand Marketing - CSR - KCT Group

Manager - Brand Marketing (CSR) - KCT Group (3-10 yrs)

Role Summary :

This role owns the narrative, voice, and storytelling of KCT Group's CSR initiatives and Kashvi Trust. The focus is on building a compelling, credible, and consistent communication ecosystem that brings impact stories to life across platforms.

Key Responsibilities :

• Content & Storytelling:
• i. Develop and execute a content strategy centred on impact, transformation, and community stories
• ii. Create blogs, articles, success stories, and long-form narratives
• iii. Lead video content direction (scripts, storyboards, narrative arcs)
• Social Media Content:
• i. Plan and manage content across Instagram, LinkedIn, and YouTube
• ii. Build platform-specific storytelling formats (short-form, reels, long-form)
• iii. Drive engagement through meaningful, insight-led communication
• Website Content:
• i. Own all website content (structure, copy, updates)
• ii. Work with agencies to ensure the website reflects impact and credibility
• Brand & Messaging:
• i. Define and maintain tone of voice, messaging frameworks, and communication guidelines
• ii. Ensure consistency across all internal and external communication
• PR & Outreach:
• i. Collaborate with media to amplify CSR initiatives
• ii. Support leadership communication, speeches, and key announcements
• Collaboration:
• i. Work closely with CSR, program teams, and field teams to capture real stories
• ii. Align with fundraising and advocacy for unified messaging

Skills & Qualifications :

• 3-7 years in content, communications, or PR (CSR / nonprofit preferred)
• Strong writing and storytelling ability (long-form + digital formats)
• Experience managing social media content ecosystems
• Understanding of video storytelling and content production workflows
• Experience working with agencies and cross-functional teams

What We're Looking For :

• Strong narrative builder with high empathy and clarity of thought
• Ability to convert on-ground impact into compelling communication
• Detail-oriented with high ownership