Marketing Communications Manager

Role Overview

At Karkhana.io, we are reimagining how manufacturing supply chains operate by bridging the gap between customers and suppliers through technology, transparency, and agility. We are looking for a Marketing Communications Manager who can translate complex manufacturing capabilities into compelling, business-driven narratives. This role will be responsible for building brand authority, generating high-quality B2B leads, and positioning Karkhana as a modern, forward-thinking manufacturing partner. This is a high-ownership role ideal for someone who enjoys both strategy and hands-on execution.

Key Responsibilities:

1. Communications Strategy & Planning

• Develop and execute an integrated, multi-channel marketing communications strategy aligned with business goals.
• Create quarterly and annual communication roadmaps with clear KPIs and measurable outcomes.
• Define brand positioning, messaging frameworks, and tone of voice across channels.

2. Content & Collateral Development

• Conceptualize and create high-impact marketing collateral including:
• Brochures, pitch decks, case studies, whitepapers
• Website content, blogs, newsletters
• Sales enablement materials
• Ensure brand consistency across all internal and external communications.
• Work closely with design teams to translate messaging into compelling visual assets.

3. Digital Marketing & Demand Generation

• Plan and execute digital marketing campaigns across:
• Social media (LinkedIn, Instagram, etc.)
• Search Engine Marketing (SEM)
• Email marketing & automation
• Paid performance campaigns
• Drive demand generation and lead generation initiatives.
• Optimize content and campaigns for engagement, conversions, and ROI.

4. Campaign Performance & Analytics

• Track, measure, and analyze campaign performance using relevant tools and dashboards.
• Generate insights and recommendations to improve campaign effectiveness.
• Continuously refine messaging, targeting, and channel mix based on data.

5. Budget & Vendor Management

• Manage communications budgets efficiently to maximize ROI.
• Work with freelancers, designers, content writers, and agencies to develop marketing assets.
• Coordinate with internal stakeholders (sales, product, leadership) to ensure alignment.

6. PR & Brand Visibility

• Lead planning and execution of PR initiatives.
• Build relationships with media, industry publications, and partners.
• Manage press releases, thought leadership articles, and event communications.

What Were Looking For:

Education:

• Bachelors or Masters degree in Marketing, Communications, Business, or any related discipline.

Experience:

• 35 years of experience in marketing communications in:
• A corporate environment, OR
• An account management / account planning role in a creative or advertising agency.

Skills & Competencies:

• Exceptional verbal and written communication skills.
• Strong storytelling ability with attention to detail.
• Strategic thinking combined with hands-on execution capability.
• Experience with digital marketing tools and analytics platforms.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong stakeholder management and collaboration skills.