Marketing AI Business Analyst

Position Description

Karma Group is seeking a data-driven Marketing AI Business Analyst to elevate how our marketing team leverages data and AI for smarter decision-making. In this role, you will use AI-powered analytics to evaluate campaign performance, understand customer behaviour, and generate insights that directly impact lead generation, conversion, and revenue growth. You will play a key role in transforming marketing data into strategic actions, ensuring campaigns are optimised, targeted, and continuously improving.

Key Responsibilities

• Analyse marketing performance data across channels (Meta, Whatsapp, CRM, paid media, etc.) using AI tools to identify trends, patterns, and optimisation opportunities.
• Build and maintain AI-powered dashboards to track campaign performance, customer journeys, lead generation, and conversion metrics.
• Deliver actionable insights and reports to marketing leadership, simplifying complex data into clear recommendations.
• Develop predictive models to forecast campaign performance, customer engagement, and ROI.
• Identify underperforming campaigns, audiences, or channels and recommend data-backed optimisation strategies.
• Work closely with marketing teams to refine audience segmentation, targeting, and personalisation strategies.
• Support lead lifecycle analysis by tracking acquisition, nurturing, and conversion effectiveness.
• Collaborate with sales teams to align marketing insights with pipeline performance and revenue outcomes.
• Automate marketing reporting and analytics processes using AI tools and workflows.
• Evaluate and implement AI-driven marketing analytics tools and ensure integration with CRM and marketing automation platforms.
• Ensure compliance with data privacy regulations and ethical use of customer data.

Requirements

• Bachelors or Masters degree in Marketing, Business Analytics, Data Science, or a related field.
• 2+ years of experience in marketing analytics, digital marketing analysis, or business analytics.
• Hands-on experience with AI tools for marketing insights, forecasting, and reporting.
• Proficiency in tools such as Tableau, Power BI, or Looker for data visualisation.
• Experience with marketing analytics platforms.
• Working knowledge of CRM and marketing automation platforms.
• Familiarity with SQL, Python, or R for data analysis is an advantage.
• Strong analytical and storytelling skills with the ability to translate data into marketing strategies.
• Excellent communication skills.
• A proactive mindset with a strong focus on driving measurable marketing impact.
• Experience in hospitality, travel, or lifestyle industries is a plus.