Social Media Executive

POSITION DESCRIPTION

The Social Media Executive will be responsible for managing the brands social media presence, engaging with the online community, and supporting the execution of social media campaigns. This role involves content publishing, community management, performance monitoring, and collaboration with internal teams to ensure consistent and engaging brand communication across platforms.

OBJECTIVE OF THE POSITION

The objective of this role is to support the brands social media presence by executing content publishing, building & managing community engagement, and monitoring platform performance to ensure consistent communication, strong audience interaction, and positive brand perception.

RESPONSIBILITIES

• Assist in developing and maintaining the social media content calendar, ensuring timely and consistent posting across platforms.
• Support social media campaign planning by coordinating content requirements, timelines, and platform-specific execution.
• Encourage and facilitate meaningful interactions among community members. This may include responding to comments and starting discussions on our social media channels.
• Act as a liaison between the brand and the community. Keep members / guests informed about updates, changes, and important information.
• Organize community activities such as competitions and giveaways to engage with the audience.
• Moderate discussions and be prepared to handle any issues or crises that may arise within the community, responding promptly and effectively to maintain a positive reputation.
• Manage support requests that come in via social media channels (including but not limited to DMs and comments)
• Work closely with the teams in charge of design and marketing.
• Serve as the communitys voice to assist in planning social media marketing activities
• Monitoring and tracking KPIs and creating weekly and monthly reports.
• Leverage AI tools to improve efficiency in community management tasks, including drafting responses, analyzing audience sentiment, identifying trends, and optimizing engagement strategies and reporting.

ABILITIES NEEDED

• Bachelors degree in marketing or relevant field.
• Prior experience in Online Community Management/social media.
• Excellent communication skills in English
• Familiar and skilled in working on social media platforms
• Ability to interact with a global community, moderate discussions and handle negative feedback and conflicts.
• Experience in social media/community management roles is a plus
• Experience in working with social media tools like is a plus!
• Working knowledge of AI tools to support response drafting, sentiment analysis, research, and workflow efficiency.