Branding Manager

Responsibilities:

• Develop and execute long-term brand strategies that align with the hospital's mission and objectives.
• Create brand guidelines to maintain uniformity in all internal and external communications.
• Plan and execute marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives.
• Collaborate with creative teams, agencies, and internal departments to produce high-quality marketing materials.
• Manage the hospital's online presence, including the website, social media platforms, and digital advertising.
• Work with the digital team to boost engagement, acquire patients, and foster community building.
• Supervise public relations activities to ensure favorable media coverage and timely responses to issues.
• Monitor online reviews, patient feedback, and brand perception to address any negative sentiments effectively.
• Develop initiatives to enhance patient experience and establish emotional connections with the brand.
• Support branding efforts for hospital-led events, community outreach programs, and CSR activities.
• Conduct regular brand audits, competitive benchmarking, and patient perception studies to refine brand positioning and marketing strategies.

Key Skills and Qualifications:

• Bachelor's/Master's degree in Marketing, Branding, Mass Communication, or a related field.
• At least 5 years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG.
• Strong grasp of hospital operations, patient engagement, and healthcare market trends.
• Excellent communication, storytelling, and content creation abilities.
• Proficiency in digital marketing tools, branding software, and social media management.
• Capability to lead cross-functional teams and collaborate with external agencies effectively.

- Possess a creative, analytical, and patient-centric mindset to drive brand success.,