Digital Marketing Executive

Kavi India
Department Icon Business Development / Sales
Posted: 2 hours ago
2-5 years
Chennai, Tamil Nadu
Business Development / Sales
work from office
Full Time
Closes 14 Dec 2026
Posted: 2 hours ago
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Job Description

  • Digital Marketing Executive
  • Role Overview
  • Responsible for supporting Kavi India and Kavi Globals B2B demand generation, digital campaigns,
  • account research, lead generation, content marketing, SEO and social media initiatives across
  • multiple industries.
  • The role combines account research, LinkedIn prospecting, campaign execution, content planning,
  • lead generation, and marketing analytics to support business growth and sales development.
  • Key Responsibilities
  • Plan and execute B2B digital and demand-generation campaigns across target industries, markets, and personas.
  • Research and build target-account and executive lists using LinkedIn and Sales Navigator, focusing on C-suite, VP, and Director-level decisionmakers.
  • Identify relevant accounts and prospects based on industry, company size, geography, business priorities, technology initiatives, and Kavis service capabilities.
  • Execute LinkedIn prospecting and digital lead-generation campaigns, including targeting, messaging, follow-ups, and campaign tracking.
  • Develop persona-specific messaging and outreach sequences based on industry challenges, business priorities, and relevant Kavi capabilities.
  • Generate, qualify, and maintain B2B leads by identifying relevant prospects, business needs, buying signals, and engagement indicators.
  • Provide actionable account and prospect insights to Sales and Business Development teams.
  • Track campaign performance across outreach activity, connection acceptance, responses, qualified leads, meetings, and follow-ups.
  • Analyze campaign performance and recommend improvements to targeting, messaging, personas, channels, and campaign strategy.
  • Support Account-Based Marketing (ABM) and client-expansion initiatives by identifying key decision-makers, business units, and cross-sell opportunities.
  • Support GTM initiatives through account intelligence, campaign planning, industry-focused targeting, and demand-generation activities.
  • Plan and manage monthly social media content calendars for Kavi India and Kavi Global, aligned with business priorities, campaigns, events, services, and company initiatives.
  • Research, write, and coordinate LinkedIn posts, blogs, articles, event promotions, campaign content, and industry-focused content.
  • Coordinate with internal teams to gather business insights, success stories, case studies, events, and subject-matter expertise for content development.
  • Work closely with Marketing, Sales, Business Development, Presales, Delivery, and Leadership teams to align campaigns and content with business objectives.
  • Maintain accurate campaign trackers, prospect databases, content calendars, and marketing performance reports using Excel and Google Sheets.
  • Use AI-assisted tools such as ChatGPT, Claude, and Gemini for campaign planning, content ideation, messaging, data analysis, and marketing workflows.
  • Key Areas
  • B2B Demand Generation | Account Research | Executive Research | B2B Lead Generation | Digital
  • Campaign Management | LinkedIn Prospecting | Sales Navigator | ABM | Lead Qualification |
  • Campaign Analytics | GTM Execution | Content Planning | Social Media Content | Content Writing |
  • Marketing Analytics | Marketing Reporting
  • Tools
  • LinkedIn Sales Navigator | Dripify | Excel | Google Sheets | AI-Assisted Marketing Tools
  • Preferred Profile
  • MBA with 2–5 years of experience in B2B Marketing, Demand Generation, Digital Marketing, Inside Sales, Lead Generation, or a related function.
  • Strong analytical, communication, research, and content-writing skills.
  • Hands-on experience with LinkedIn, Sales Navigator, and digital prospecting platforms.
  • Understanding of B2B marketing, lead generation, ABM, and digital campaign execution.
  • Strong attention to detail and ability to manage multiple campaigns and priorities.
  • Ability to convert account and prospect insights into actionable marketing and sales activities.
  • Comfortable working with cross-functional and leadership teams.
  • Interest in technology, AI, data, digital transformation, and B2B services is a plus.

Skills

Business DevelopmentSalesLead GenerationPresalesSales Development

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