Global Director Of Social Media And Content

Job description / Role

Who we are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The Social Media and Content Director will lead the evolution of KAYALI’s global social, content, and community ecosystem, taking it to the next level of cultural relevance, creativity, and impact.

This role goes beyond managing platforms, it is about shaping how KAYALI shows up in the world, building a deeply engaged global community, and transforming content into a powerful driver of brand love, growth, and conversation.

You will define and execute a best-in-class, future-forward social and content strategy, elevate storytelling across all channels, and ensure KAYALI remains at the forefront of culture, beauty, and digital innovation.

Working closely with the Founder and Global Marketing teams, you will oversee KAYALI and Mona Kattan’s social presence while building a high-performing team that delivers magic at scale.

Essential duties and responsibilities

Requirements

Benefits

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.