Manager - New Product Launch - Pharmaceuticals

Manager - New Product Launch to drive end-to-end product launch activities within the pharmaceutical business. The role will be responsible for identifying launch opportunities, developing launch strategies, coordinating cross-functional teams, and ensuring successful product introductions across domestic and international markets.

The ideal candidate should have experience in pharmaceutical product launches, product lifecycle management, market research, business planning, and commercial strategy, with strong stakeholder management capabilities.

Main Responsibilities:

• Develop and execute new product launch strategies aligned with business objectives and market opportunities.
• Identify potential product opportunities through market research, competitor analysis, and market intelligence.
• Coordinate with R&D, Regulatory Affairs, Manufacturing, Quality, Supply Chain, Sales, and Marketing teams for product launch readiness.
• Prepare product launch plans, timelines, budgets, business cases, and revenue projections.
• Conduct market assessments, product positioning, pricing analysis, and demand forecasting.
• Work closely with regulatory teams to monitor product registration, approval, and launch timelines.
• Drive launch execution activities for new formulations, generic products, and pharmaceutical portfolios.
• Develop go-to-market strategies, marketing plans, and commercial launch initiatives.
• Monitor product launch performance, sales targets, market share, and profitability.
• Identify launch risks and implement corrective measures to ensure timely market introduction.
• Coordinate with external partners, distributors, licensing partners, and business development teams.
• Track competitor product launches, market trends, and changing customer requirements.
• Prepare management reports, launch dashboards, and business performance presentations.
• Drive continuous improvement in product launch processes and cross-functional coordination.

Required Skills & Competencies:

• Strong understanding of pharmaceutical product launch processes.
• Experience in product management, business development, or pharmaceutical marketing.
• Knowledge of pharmaceutical markets, formulations, generics, and product portfolios.
• Strong market research and competitive intelligence skills.
• Understanding of pricing strategy, market access, and commercial planning.
• Excellent project management and cross-functional coordination skills.
• Strong analytical, financial modelling, and business planning capabilities.
• Excellent communication, presentation, and stakeholder management skills.

Educational Qualification:

• MBA / PGDM in Marketing / Strategy / Operations from a reputed management institute, preferably IIM.
• Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or Engineering will be an added advantage.

Experience Required:

• 3+ years of relevant experience in the pharmaceutical industry.
• Experience in New Product Launch, Product Management, Business Development, or Commercial Strategy.
• Exposure to domestic or international pharmaceutical markets.
• Experience working with cross-functional teams and managing multiple product launch projects.

Key Performance Indicators (KPIs):

• On-time product launch execution.
• Revenue contribution from newly launched products.
• Product launch profitability and market share.
• Launch readiness and cross-functional execution.
• Achievement of product launch milestones.
• New product portfolio growth.