Senior Associate- Social Media Marketing

Looking for a Workplace That Inspires You? Welcome to KC Overseas!

At KC Overseas Education, we dont just provide jobswe create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 12 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and were rapidly expanding worldwide. With our team of inspired 750+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com.

Our mission? To empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If youre passionate about making a difference in the global education space, this is where you belong!

At KC Overseas Education, we believe work should be more than just a jobit should be an experience that challenges, excites, and rewards you. Were growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas educationand you can be a part of it.

Why work with us?

• Work-Life Balance We value productivity and well-being equally.
• Global Exposure International travel and exposure to diverse markets
• Unmatched Growth Thrive in a rapidly expanding industry to reach your potential
• Recognition & Rewards A culture that values and rewards hard work
• Continuous Learning Upskilling and development opportunities at every step
• Supportive Culture Work in an encouraging, trust-driven environment
• Stability & Security A long-term career with a leading industry player
• Competitive Compensation – Because great work deserves great rewards
• Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now!

Role Overview-

Drive brand visibility, audience engagement, social media growth, and quality lead generation for KC Overseas Education, lan Loans, and other business verticals through organic social media and paid campaigns.

Key Responsibilities:

1. Paid Campaigns & Optimisation

• Plan, execute, and optimise campaigns across Meta, LinkedIn, YouTube, and emerging AI advertising platforms, where available.
• Drive brand awareness, website traffic, lead generation, and conversions across B2C and B2B segments.
• Manage budgets, targeting, ad copy, cost per lead, and campaign performance.

2. Social Media & Brand Growth

• Manage Facebook, Instagram, LinkedIn, YouTube, and X accounts across business verticals.
• Develop platform-specific strategies to grow followers, engagement, organic reach, and online communities.
• Monitor competitors, industry trends, and new growth opportunities.

3. Content Planning & Execution

• Create monthly content calendars aligned with campaigns, events, and business priorities.
• Coordinate with design and content teams to deliver engaging posts, reels, carousels, and other creatives.
• Ensure timely publishing, consistent messaging, and adherence to brand guidelines.

4. Video, Reels & Influencer Marketing

• Develop video concepts, reel scripts, storylines, and creative briefs.
• Coordinate shoots with video production and creative teams.
• Identify and collaborate with influencers and content creators to expand reach and engagement.

5. Analytics & Performance Reporting

• Track reach, engagement, follower growth, traffic, leads, conversions, CPL, and ROI.
• Prepare performance reports with actionable insights and recommendations.
• Use data to identify gaps and continuously improve campaign effectiveness.

Key Skills & Qualifications:

• Experience: Minimum 2 years of hands-on experience in Meta Ads and social media marketing across B2B and B2C.
• Education: Bachelor's or master's degree in Marketing, Communications, Advertising, Computer Science, or a related field preferred.
• Strong expertise in Meta Ads, audience targeting, budget management, and campaign optimisation.
• Excellent ad copywriting, content planning, and social media strategy skills.
• Ability to develop engaging reel concepts, video scripts, and creative briefs.
• Strong understanding of social media analytics, lead generation, and performance marketing.
• Hands-on experience with AI tools such as ChatGPT for content creation, campaign planning, and copywriting.
• Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Analytics, YouTube Analytics, and scheduling tools.
• Strong communication, creativity, coordination, and analytical skills.
• Willingness to explore emerging platforms, AI advertising opportunities, and digital marketing trends.