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Job Description
We're looking for a Senior User Growth leadership role, you will own the full User Growth roadmap — spanning acquisition, activation, retention, reactivation, and order frequency. Combines Performance Marketing mastery (Meta, Google Ads, TikTok, Snapchat) with bottom-up growth strategy built from business targets.
What You'll Do
- Own and drive the User Growth roadmap to grow the active user base across the full lifecycle (acquisition → activation → retention → reactivation → frequency)
- Manage and optimize Performance Marketing channels — Meta, Google Ads, TikTok, Snapchat — with clear understanding of each channel's impact on traffic, conversion, users, and orders
- Build bottom-up growth strategies by translating Food growth targets into key user and funnel drivers
- Monitor daily, weekly, and monthly user and traffic performance — identifying gaps, trends, and opportunities against business targets
- Apply deep Performance Marketing expertise across channel mix, audience strategy, CAC, conversion, and ROI to improve acquisition efficiency
- Maintain visibility on traffic, acquisition, conversion, cohort performance, retention, and overall user growth
- Identify and launch the right growth channels and initiatives — including branding, ground activations, and Out-of-Home (OOH) — based on business needs and market opportunities
What We Want From You
- Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields
- Experience: 10+ years in user growth or product operations; international market background preferred
- Leadership: Proven senior team management experience — led teams of 5+ and delivered significant growth results
- Analytical rigor: Proficient in data analysis tools, with strong data-driven insight and strategy formulation capabilities
- Communication: Excellent English skills; Arabic is a plus
What Makes This Role Exciting
- Join a fast-growing international team and participate in strategic expansion in the UAE market
- Enjoy full decision-making authority and resource support to drive innovative growth initiatives
- Work alongside top industry talent, expanding your global vision and professional capabilities
Skills
BrandingGoogle AdsMarketing ChannelsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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