Senior Performance Marketing Manager

We are looking for a data-driven, results-oriented Senior Performance Marketing Manager to scale our user acquisition and drive measurable growth. In this role, you will be responsible for managing substantial performance marketing budgets, designing cross-channel paid campaigns, optimizing lower-funnel conversions, and continuously lowering CAC while maximizing ROAS/LTV.

The ideal candidate has hands-on experience running large-scale performance campaigns in GCC countries, a deep mastery of ad networks, and a strong eye for high-converting localized ad creatives.

Key Responsibilities

1. Campaign Strategy & Paid Media Execution

• Own end-to-end user acquisition (UA) strategy and campaign execution across major digital channels (e.g., TikTok, Snapchat, Meta, Google App Campaigns, Apple Search Ads, Programmatic, and DSPs).
• Plan, manage, and optimize performance marketing budgets allocated for the specific region (like UAE or KSA) to meet monthly/quarterly targets for User Acquisition, ROI, ROAS, CPA, and Retention.

2. Regional Creative Direction & Localization

• Work closely with the creative/design team to ideate, test, and scale localized ad formats (short video, native UGC, Arabic ad copy, interactive ads).
• Leverage cultural insights (e.g., Ramadan, Eid, Black/White Friday, Saudi National Day) to produce high-performing seasonal campaign creatives that resonate with Arab users.

3. Data Analysis, Tracking & Attribution

• Partner with Data and Growth Engineering teams to ensure robust attribution, event tracking, and SKAdNetwork / Privacy Sandbox compliance using MMPs (e.g., AppsFlyer, Adjust, Singular).
• Conduct rigorous A/B and multivariate testing on audiences, bidding strategies, landing pages, and creative assets to consistently optimize funnel conversion rates.

4. Channel Expansion & Local Ad Networks

• Explore, test, and scale regional ad networks, local influencer/affiliate platforms, and emerging traffic sources specific to the specific market.
• Build strong relationships with platform representatives (Snapchat, TikTok, Meta, Google) to gain early access to beta features and regional insights.

Qualifications & Requirements

• Experience: 5+ years of hands-on experience in performance marketing, user acquisition, or growth marketing in MENA ( E-commerce, FinTech, or Mobile Apps preferred).
• Track Record: Proven history of successfully scaling monthly ad spends while maintaining strong ROAS and user quality metrics in GCC markets (KSA, UAE, etc.).
• Technical Mastery: In-depth knowledge of MMPs (AppsFlyer, Adjust, etc.), Web/App analytics platforms (GA4, Amplitude), and self-serve ad managers.
• Language Skills: Professional working proficiency in English and Arabic. Strong native understanding of Arabic nuance in performance ad copy is highly desirable.
• Analytical Capability: Advanced Excel / SQL skills; strong quantitative mindset with the ability to draw actionable insights from complex performance datasets.

Preferred Qualifications

• Experience with iOS ATT countermeasures and web-to-app / web-funnel strategies