Field Marketing Manager

Job Title: Field Marketing Manager

Location: Hyderabad (On-site)

Experience: 8-10 years (Events-focused)

Function: Marketing

About the role

Were looking for someone who doesnt just organize events but knows how to turn them into revenue.

At Keka, events are a strategic part of how we build relationships and grow pipeline. Youll lead this function end to end — designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.

Youll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.

What youll do

• Own event-led pipeline generation across India and Middle East, with clear targets for SQLs, demo bookings, pipeline influence, and revenue contribution.
• Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships.
• Build and manage the annual events calendar aligned to business priorities, target accounts, industry focus areas, and GTM objectives.
• Drive end-to-end event execution, including planning, logistics, production, registrations, speaker management, attendee experience, and post-event follow-up.
• Partner closely with Sales, SDRs, Partnerships, Customer Success, Content, and Design teams to maximize event reach, engagement, and conversions.
• Identify, recruit, and manage customers, industry leaders, analysts, influencers, and partners for speaking and participation opportunities.
• Own event budgets, vendor relationships, procurement, negotiations, and ROI management.
• Track and report event performance metrics including registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, and ROI.
• Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes through data and feedback.
• Build scalable event playbooks and best practices to ensure consistent, high-quality execution across all event programs.

What were looking for

• 8-10 years of event-specific experience youve owned the full lifecycle of B2B events, not just supported them
• Proven ability to drive 6- or 7-figure pipeline through events
• Deep understanding of HR professionals how they think, what they value, and how to engage them
• Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
• Strong project management and attention to detail from agenda flow to follow-ups

What youll love about this role

• Full ownership of a high-impact growth lever
• The opportunity to directly contribute to revenue targets
• A fast-moving team that values results over hierarchy
• Freedom to test new formats, tools, and ideas
• The chance to shape how HR leaders experience Keka