AVP/VP - Marketing

Role & responsibilities

• The position has the overall responsibility of leading the Marketing function
• Strategising all marketing & brand building activities.
• Developing out of the box marketing strategy planning & execution.
• Build a sustainable value proposition for the brand and strategize brand communication.
• Supervising Advertising, Media and PR functions for the function.
• Driving a mindset of thought leadership within the marketing function
• Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring

annual budgets etc.

• The incumbent will also be responsible for:

• Overall Marketing Strategy
• Corporate tie-ups & Strategic alliances.
• Managing PR
• Digital Marketing and ORM
• AI & AGI initiatives
• Revenue Maximization

• Overseeing Corporate Communications for the Company using the right media mix.
• Tracking industry trends and stories to ensure company's participation in key industry stories.
• Developing a crisis management system to avoid any negative coverage.
• Creating Media Dossier and Executive Summary for the top management.
• Maintain media relations & visibility using various PR Tools.
• Close connect with the Investor Relations team to ensure that the management gets maximum visibility

with relevant media houses.

• Continuous updates and tracking of the media segment of the website and group intranet.
• Creating concept notes and articles / write-ups to local and national media outlets, securing positive

coverage in multiple publications.