Digital Marketing Executive (Real Estate Projects)

1. Campaign Strategy and Execution

• Plan, execute, and optimize digital marketing campaigns for real estate projects across Meta, Google Ads, and LinkedIn.
• Develop lead generation funnels tailored for property inquiries and conversions.
• Manage pre-launch, launch, and post-launch campaign strategies for residential and commercial projects.
• Track campaign ROI and ensure effective utilization of ad budgets.

2. Social Media Marketing

• Handle project-specific social media pages with consistent posting and engagement.
• Work with the creative team to develop property-focused content including project teasers, walkthroughs, amenities highlights, and testimonial videos.
• Run targeted ads to drive awareness and lead generation in specific geographies.

3. SEO and Content Marketing

• Conduct keyword research relevant to property searches, locations, and real estate trends.
• Optimize landing pages and project websites for better visibility on Google Search.
• Coordinate with the content team to publish blogs and articles related to real estate investments, locality highlights, and project updates.

4. Analytics and Insights

• Use Google Analytics, Meta Insights, and CRM dashboards to monitor campaign performance.
• Analyze lead quality, source efficiency, and conversion rates to improve performance.
• Prepare weekly and monthly reports with actionable insights for the internal team and clients.

5. Email and WhatsApp Marketing

• Execute email drip campaigns for nurturing leads and updating prospects about launches, offers, and site visits.
• Integrate and manage WhatsApp marketing for project promotions and quick customer engagement.

6. Innovation and Collaboration

• Stay ahead of real estate marketing trends, ad formats, and creative ideas.
• Work closely with the design and content teams to develop visually compelling project campaigns, brochures, and walkthrough ads.
• Collaborate with the client servicing team to ensure campaign objectives are met.

Experience:

13 years of hands-on experience in real estate digital marketing (agency or developer-side experience preferred).

Core Skills:

• Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Strong understanding of real estate lead generation funnels, audience targeting, and retargeting strategies.
• Good knowledge of SEO, SEM, and content marketing principles.
• Familiarity with CRM tools and marketing automation

Soft Skills:

• Excellent communication and client coordination skills.
• Creativity, attention to detail, and adaptability to project-specific requirements.
• Strong analytical and reporting ability.
• Ability to manage multiple projects and meet timelines in a fast-paced environment.