Retail Sales & Operations Manager

Retail Sales & Operations Manager | Kimirica

Reporting to: Head, Retail / Offline Business

Employment type: Full-time

About Kimirica

Kimirica is a luxury D2C brand offering premium Bath & Body, Skincare, Personal Care, Fragrances, Home Fragrance and Gifting products. Every Kimirica store is meant to feel like an escape, and we are looking for someone to make sure it performs as well as it feels.

About the Role

As Retail Sales & Operations Manager, you will drive sales growth, profitability and operational excellence across our Exclusive Brand Outlets (EBOs) and Shop-in-Shop (SIS) counters. You will have end-to-end ownership of retail performance, store-level P&L, team productivity, cost optimisation, customer experience and retail expansion.

What Youll Do

• Drive sales growth, revenue targets, gross margins and store-level P&L across EBOs and SIS counters, and achieve monthly, quarterly and annual targets
• Manage budgets, sales forecasts and operating expenses, including rent, CAM, manpower costs, discounts and promotional spends. Identify underperforming locations and put corrective action plans in place
• Track store-wise and counter-wise performance: sales productivity, conversion, ATV, UPT, sales per square foot and Beauty Advisor (BA) productivity. Drive upselling, cross-selling, fragrance experiences and gifting
• Manage and develop Store Managers, Assistant Store Managers and Beauty Advisors, covering manpower planning, recruitment, training, product knowledge, grooming, performance management and retention
• Oversee retail operations, inventory, visual merchandising and customer experience, ensuring SOP compliance, stock availability, inventory accuracy, promotional execution and consistent brand standards
• Manage SIS partner relationships and commercial operations, including sales reviews, settlements, claims, deductions, billing coordination and promotional commitments. Identify opportunities for expansion, relocation and improvement of retail locations
• Prepare and review daily, weekly and monthly business reports, track budgets against actuals, analyse performance gaps, and coordinate with Finance, HR, Marketing, VM and Supply Chain

What You Bring

• Proven experience in retail sales and operations, with ownership of store-level P&L across EBOs and SIS counters
• Strong skills in sales planning, forecasting and budgeting
• Experience leading and developing store teams, with a track record in performance management and retention
• Working knowledge of inventory management and visual merchandising
• Ability to handle commercial negotiations and partner management, especially with SIS partners
• Strong MIS, sales analytics and cost optimisation skills
• A commitment to customer experience and premium brand standards

What We Expect From You

• Take end-to-end ownership of retail sales, operations and profitability across EBOs and SIS counters
• Build clear business plans and measurable action plans for every store and counter
• Lead turnaround strategies for underperforming locations and improve overall retail productivity
• Optimise manpower, inventory, promotional spend, and operating expenses
• Support retail expansion decisions with sales performance, commercial viability and P&L analysis

How Success Is Measured

Sales target achievement and like-for-like growth | Store-wise and counter-wise profitability | Gross margin and operating cost control | Sales per square foot and employee productivity | Conversion, ATV and UPT | Inventory accuracy and stock loss | Customer satisfaction and audit scores | Team productivity and retention | SIS partner performance and compliance

Skills

Retail Sales & Business Development, Store-Level P&L, EBO & SIS Operations, Sales Planning & Budgeting, Team Leadership, Retail Operations, Inventory & Visual Merchandising, Partner Management, MIS & Sales Analytics, Cost Optimisation, Customer Experience