Digital Marketing Manager

Kingston Educational Institute (KEI), under the visionary leadership of Late Utpal Bhattacharjee and Smt. Uma Bhattacharjee, has been a beacon of education in West Bengal since 2004. The group comprises a diverse portfolio of institutions and ventures across education, healthcare, fashion, and real estate, including:

• Kingston Educational Institute (KEI) A multidisciplinary educational hub encompassing Engineering, Management, Law, and Teacher Education colleges.
• Kingston General Hospital (KGH) A 110-bed teaching and training hospital serving as the healthcare and clinical wing of KEI.
• Krishna Creation A luxury Indo-Western and ethnic fashion brand based in Kolkata.
• BRS Housing The groups real-estate and infrastructure development arm.
• Personal Branding Digital presence management for the promoters, Mr. Tipam Bhattacharjee (President) and Mrs. Uma Bhattacharjee (Secretary), focusing on leadership communication and thought leadership content across LinkedIn and other professional platforms.

This is a full-time, on-site leadership position based in North 24 Parganas (Barasat). The Digital Marketing Manager will oversee and implement digital marketing strategies across five strategic business units (SBUs) Education, Healthcare, Fashion, Real Estate, and Personal Branding.

The role demands a strategic thinker and creative executor capable of unifying brand presence across diverse sectors while leading a team of 45 creative professionals (graphic designers, video editors, and SEO specialists). The candidate will manage content strategy, performance marketing, marketing automation, and analytics across platforms to drive measurable growth and visibility.

• Develop and execute customized digital marketing roadmaps for each SBU
• KEI: Lead generation and brand building for student admissions.
• KGH: Patient outreach, OPD promotions, and community health campaigns.
• Krishna Creation: Fashion influencer campaigns, catalogue shoots, and e-commerce visibility.
• BRS Housing: Real estate lead funnels, property launches, and investor communication.
• Personal Branding: Thought leadership content for Mr. Tipam Bhattacharjee and Mrs. Uma Bhattacharjee, focusing on education, healthcare, entrepreneurship, and social impact.
• Coordinate brand consistency and storytelling across all business units while maintaining each entitys unique positioning.

• Lead and mentor a creative digital team of 45 members, including graphic designers, video editors, copywriters, and SEO specialists.
• Allocate SBU-specific responsibilities and ensure on-time, high-quality campaign execution.
• Conduct weekly creative reviews and analytics-driven performance evaluations.

• Oversee content strategy across all digital touchpoints website, social media, blogs, YouTube, podcasts, and newsletters.
• Plan and supervise photo/video shoots, podcast episodes, and interview-based content for brand visibility.
• Curate and manage LinkedIn content calendars for the promoters and institutional pages, ensuring a consistent tone of leadership, innovation, and community service.

• Manage and optimize paid media campaigns on Google Ads, Meta, YouTube, and LinkedIn for lead generation and conversion.
• Plan quarterly performance marketing budgets and track ROAS across SBUs.
• Execute retargeting campaigns, funnel optimization, and A/B testing to improve conversion metrics.

• Oversee on-page and off-page SEO, local listings, and keyword optimization for all SBU websites.
• Drive SMO strategies for engagement, follower growth, and influencer partnerships.
• Analyze insights through Google Analytics, Meta Insights, and Power BI dashboards to report KPIs and performance trends.

• Manage CRM integration for lead tracking and customer journeys across education, hospital, and real-estate operations.
• Implement marketing automation workflows using SMS, WhatsApp, RCS, and email campaigns.
• Execute auto-call and voice campaign systems for lead nurturing and event promotion.

• Collaborate with Admissions, Operations, Sales, HR, and Accounts teams to align campaigns with business objectives.
• Coordinate with external digital agencies, influencers, photographers, and vendors for creative execution.
• Partner with PR and media teams to amplify offline campaigns online.

• Bachelors or Masters degree in Marketing, Mass Communication, Business Administration, or Digital Media.
• 610 years of proven experience in digital marketing with exposure to multi-sector brand management (Education, Healthcare, Fashion, Real Estate preferred).
• Expertise in:
• Content Strategy & Brand Storytelling
• Performance Marketing (Google, Meta, LinkedIn, YouTube)
• SEO/SMO, CRM & Marketing Automation
• Email, SMS, WhatsApp, and RCS Campaigns
• Podcast & Video Content Production
• Strong command of tools such as Google Analytics, Tag Manager, Meta Business Suite, HubSpot/LeadSquared, Canva, Power BI, and Trello/Asana.
• Excellent leadership, communication, and analytical abilities.
• Ability to manage multiple brands, coordinate with diverse stakeholders, and deliver high-impact campaigns under tight deadlines.

Kingston Educational Institute & Kingston General Hospital

Nilgunj Road, Barasat, North 24 Parganas, West Bengal & Madhyamgram