Senior Marketing Manager Automotive

Company Description Klassik Lamitex Pvt. Ltd. is a leading India-based manufacturer of artificial leather and PVC vinyl, located near Delhi in Haryana. The company operates a world-class production facility that supports high-quality output for diverse industrial and consumer applications. Its products are used across multiple sectors including automotive seating, footwear, commercial and residential upholstery, stationery, and luggage. Klassik Lamitex focuses on innovation, reliability, and consistency in its materials, making it a trusted partner for automotive and other OEMs. Team members join a growing organization with opportunities to influence product positioning and market expansion in India and beyond.

Role Description This is a full-time, on-site Senior Marketing Manager (Automotive) role based in Rewari. The Senior Marketing Manager will lead marketing strategy and execution for automotive segment customers, including OEMs, tier suppliers, and aftermarket partners. Responsibilities include developing and implementing segment-specific marketing plans, managing product positioning and pricing strategies, and coordinating campaigns to drive demand for automotive seating and interior applications. The role involves close collaboration with sales, production, and R&D to understand product capabilities, customer requirements, and market trends, and to translate these into effective marketing communications and go-to-market plans. The Senior Marketing Manager will oversee market research, competitor analysis, brand-building activities, and performance reporting, while mentoring junior team members and ensuring alignment with overall business goals.

Qualifications

• Demonstrated expertise in automotive marketing, including segment strategy, OEM relationship management, and go-to-market planning.
• Strong skills in market research, competitor analysis, and data-driven decision-making to identify opportunities and refine positioning.
• Experience in brand management, campaign planning, and content development for technical or industrial products.
• Proficiency in digital marketing tools and channels, such as social media, email marketing, and basic marketing analytics.
• Solid understanding of B2B marketing, pricing strategies, and sales enablement tools, preferably in manufacturing or materials industries.
• Ability to collaborate effectively with cross-functional teams, including sales, production, and product development, and to lead and coach team members.
• Excellent communication, presentation, and stakeholder management skills, with attention to detail and strong organizational abilities.
• Bachelors or Masters degree in Marketing, Business, or a related field; experience in automotive interiors or synthetic materials is an advantage.