Agency Manager - Digital Marketing - BFSI

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The Agency Manager at Company will oversee the coordination and management of external agencies within the digital marketing division. This role involves ensuring effective external/ internal collaboration and execution of marketing campaigns to achieve business objectives and enhance brand presence.

Key roles & responsibilities:

• Act as the primary point of contact for external agencies, fostering strong relationships and ensuring clear communication channels.
• Coordinate the development and execution of digital marketing campaigns in collaboration with external agencies and internal departments, ensuring alignment with Company's brand guidelines and strategic objectives.
• Provide guidance and direction to agencies in the creation of comprehensive marketing strategies and campaign plans tailored to Company's target audience and business goals.
• Monitor and evaluate the performance of agency-managed campaigns, providing feedback and insights to drive continuous improvement and optimize ROI.
• Collaborate with internal stakeholders to align agency activities with broader organizational objectives and ensure cohesive marketing efforts.
• Manage project timelines, budgets, and resources effectively to ensure timely delivery of high-quality deliverables within allocated resources.
• Stay updated on industry trends and best practices in digital marketing, providing recommendations for innovative strategies and tactics to enhance campaign effectiveness.

Preferred Skills:

• Proven experience in managing relationships with external agencies and coordinating digital marketing campaigns within a corporate environment.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and campaign strategies.
• Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with both internal teams and external partners.
• Proficiency in digital marketing channels and tools, including social media, email marketing, SEM, and analytics platforms.
• Ability to multitask and prioritize effectively in a fast-paced, deadline-driven environment.
• Strong project management capabilities, with experience overseeing multiple projects simultaneously and delivering results within established timelines and budgets.

Qualifications & Experience:

• Minimum of 7+ years of experience in digital marketing, agency management, or related roles, preferably within the financial services industry.
• A bachelor's degree in marketing, Business Administration, or related field; a master's degree or relevant professional certifications (e.g., Digital Marketing certifications) would be advantageous.
• Strong interpersonal and communication skills, capable of working collaboratively within a large company.