Product Marketing Manager

Role: Product Marketer

Experience: 3 to 6 years

Location : Chennai (Alwarpet)

Work Mode: In office

Mode of interview : Face to Face

Role Overview:

We are looking for a sharp, execution-focused Product Marketer to own the go-to-market motion for our eLearning and Immersive solutions. This is not a generalist role. You will be the bridge between our solutions and the market, deeply understanding our buyers (L&D Heads, HR Leaders, C-suite etc), crafting messaging that resonates, and building the content and enablement engine that drives the pipeline.

Key Responsibilities:

1. Positioning & Messaging

• Own and evolve the product positioning and messaging for our eLearning and Immersive Solutions portfolio
• Develop buyer-persona-specific messaging
• Differentiate Novacs solutions from competitors on the basis of outcomes and not just features
• Build and maintain a messaging framework that sales, pre-sales, and content teams can execute from

2. Go-to-Market Execution

• Plan and execute GTM campaigns for new product/solution launches, capability expansions, and target market entry (India, ME, US)
• Create campaign briefs, asset plans, and launch timelines coordinated across digital, content, and sales channels
• Partner with sales to define ICP, build account-level entry points, and support outbound plays
• Own the product marketing calendar and ensure consistent market presence throughout the year

3. Sales Enablement

• Build and maintain a sales toolkit that includes objection-handling guides, competitive intelligence briefs, and solution narratives
• Train business development and pre-sales teams on messaging, positioning, and how to use marketing materials
• Work with delivery and solution teams to translate technical capabilities into buyer-relevant language

4. Market & Competitive Intelligence

• Track market trends in corporate learning, instructional design, and enterprise L&D technology
• Conduct regular competitive analysis across players in eLearning content development and immersive learning
• Surface buyer insights through research, interviews, and win/loss analysis to continuously sharpen messaging

5. Content & Collateral

• Create and manage core marketing assets: solution one-pagers, case studies, battle cards, proposal decks, and landing page copy
• Develop thought leadership content such as blogs, whitepapers, LinkedIn posts, and webinar abstracts
• Ensure all content reflects current solution capabilities and speaks to buyer pain points, not product features

6. Performance & Optimization

• Define KPIs for product marketing activities and track contribution to pipeline and revenue
• Measure content performance, campaign conversion, and sales tool adoption
• Iterate on messaging and assets based on data and market feedback

What We Are Looking For

• 3 to 6 years in product marketing role in a B2B company
• Prior experience in at least one of the following: eLearning, EdTech, L&D, enterprise SaaS, or HR Tech
• Strong writing skills with the ability to simplify complex solutions into buyer-friendly narratives
• Demonstrated experience creating marketing collateral: decks, one-pagers, landing pages, case studies , product videos
• Comfort working in a cross-functional setup with sales, design, and delivery teams

Good to Have

• Exposure to immersive learning formats: simulations, VR/AR learning, scenario-based design
• Experience marketing to enterprise buyers in India or the Middle East
• Familiarity with tools such as HubSpot, Canva, SEMrush, or similar martech stack
• Understanding of instructional design or learning experience design concepts

If interested please share the updated resume to [HIDDEN TEXT]