Dy. General Manager

Designation: Deputy General Manager (DGM) – National Sales Manager

Business Unit: Lightning Structure (HMP)

Experience: 15+ Years

Reporting To: Director / Business Head

Location:

• Initial: Matar Manufacturing Facility (First 6 months)
• Subsequent Posting: Bhubaneswar (Head Office / Sales HQ)

The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.

Key Responsibilities

Sales Strategy & Business Growth

• Define and execute the national sales strategy for Lightning Structure (HMP) products aligned with organizational goals.
• Drive top-line revenue growth, market share expansion, and profitability across India.
• Identify new industry segments, EPC opportunities, and key accounts in infrastructure, power, renewables, industries, and government projects.
• Lead annual sales planning, forecasting, budgeting, and target setting.

• Build, mentor, and lead a high-performing national sales team, including regional and key account managers.
• Set KPIs, review performance regularly, and ensure capability development of the sales force.
• Foster a strong sales culture focused on accountability, results, and customer satisfaction.

• Manage strategic national accounts, consultants, EPCs, and large institutional customers.
• Strengthen and expand channel partner, dealer, and distributor networks across regions.
• Negotiate and close high-value contracts, tenders, and long-term agreements.

• Track market trends, competitor activity, pricing dynamics, and customer feedback.
• Collaborate with marketing and product teams to refine product positioning, value propositions, and go-to-market strategies.
• Support new product launches and solution-based selling initiatives.

• Work closely with manufacturing, supply chain, finance, quality, and projects teams to ensure timely execution and customer satisfaction.
• Spend the initial 6 months at the Matar facility to gain in-depth understanding of products, processes, costing, and capacity planning.

• Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
• Represent the company professionally at industry forums, exhibitions, and customer meets.

Education

• Bachelors degree in Engineering (Mechanical / Electrical / Civil preferred).
• MBA / PGDM in Sales & Marketing will be an added advantage.

• Minimum 15+ years of progressive sales experience, with at least 5 years in a senior/national sales leadership role.
• Strong exposure to B2B manufacturing-driven sales, preferably in:
• Lightning protection systems
• Structural steel / HMP / fabrication
• Power, infrastructure, renewables, or industrial products

• Proven track record of scaling national businesses and leading large sales teams
• Strong negotiation, contract management, and key account handling skills
• Deep understanding of project-based and EPC-driven sales
• Strategic thinking with hands-on execution capability
• Excellent communication, presentation, and stakeholder management skills
• Willingness to travel extensively across India