PPC Specialist

What role you will play in team: Manage and optimize our pay-per-click (PPC) advertising campaigns across various platforms to drive qualified leads and increase brand visibility.

What you will do: Create and manage PPC campaigns, track campaign performance, and make data-driven adjustments to maximize ROI.

Key responsibility:

• Develop and implement PPC strategies across platforms like Google Ads and Bing Ads.
• Create and manage PPC campaigns, including keyword research, ad copywriting, and bidding strategies.
• Track campaign performance using relevant metrics (e.g., CTR, conversion rate, ROI).
• Analyze data and make necessary adjustments to optimize campaign performance.
• Stay up-to-date on the latest PPC trends and best practices.
• Prepare regular reports on campaign performance and provide recommendations for improvement.

Required Qualification and Skills:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 1-3 years of experience in PPC advertising.
• Proven track record of successful PPC campaign management.
• Strong analytical and problem-solving skills.
• Experience with Google Ads and Bing Ads.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for career advancement.
• Collaborative and supportive work environment.
• Work from home option.

A Day in the Life: A typical day involves analyzing PPC campaign data, optimizing campaigns, creating and managing ads, and working closely with the team on improving overall performance.