Social Media Executive

Job Summary

The Social Media Marketing Executive will be responsible for planning, creating, and managing engaging digital content across social media platforms to strengthen the companys brand presence, support product awareness, and ensure compliant communication in line with pharmaceutical industry guidelines.

Key Responsibilities

• Develop and execute social media strategies aligned with brand and marketing objectives
• Create engaging, compliant content (posts, visuals, videos, infographics) for platforms such as LinkedIn, Facebook, Instagram, and X (Twitter)
• Manage and maintain the companys official social media accounts
• Promote generic pharmaceutical products responsibly while adhering to regulatory and ethical guidelines
• Coordinate with internal teams (marketing, medical, regulatory) for content approvals
• Monitor social media trends, competitor activities, and industry updates
• Respond to comments, messages, and inquiries in a professional and timely manner
• Track and analyze social media performance metrics and prepare regular reports
• Support digital campaigns, product launches, and corporate communication initiatives
• Ensure brand consistency across all digital platforms Compliance & Governance
• Ensure all content complies with pharmaceutical regulations, company policies, and ethical standards
• Avoid promotional claims beyond approved product information • Maintain confidentiality and data privacy standards

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Pharmacy, or a related field • 1–3 years of experience in social media marketing (pharma or healthcare preferred)
• Knowledge of digital marketing tools, social media analytics, and content management systems
• Strong written and visual communication skills
• Basic understanding of pharmaceutical products and industry regulations
• Creativity with attention to detail and compliance
• Ability to manage multiple tasks and meet deadlines