Social Media Manager

: Social Media Manager

Experience: 1-3 Years

Salary: 15,00025,000 per month

Location: Mumbai

Employment Type: Full-Time

Job Summary

We are looking for a creative, proactive, and experienced Social Media Manager who can independently manage and grow our company's social media presence, especially on Instagram.

The ideal candidate should have hands-on experience in content creation, Instagram management, Canva, basic photography and videography, AI tools, social media calendar planning, and influencer/actor collaborations.

The candidate must be capable of planning content 12 months in advance, creating engaging social media content, coordinating shoots, following current trends, and analyzing social media performance.

Key Responsibilities

• Independently manage the company's Instagram account and other social media platforms.
• Create engaging content, including Reels, posts, carousels, stories, and promotional creatives.
• Use Canva effectively to design social media posts, presentations, campaign creatives, and content layouts.
• Handle basic camera operations, product photography, and video recording for Reels and promotional content.
• Have a good understanding of framing, lighting, angles, and basic video shooting techniques.
• Use basic AI tools for content ideas, caption writing, scripts, content planning, creative concepts, and productivity.
• Develop and maintain a detailed social media calendar, planning content at least 1–2 months in advance.
• Prepare monthly content plans for product launches, festivals, events, campaigns, and special occasions.
• Stay updated with Instagram trends, trending audio, Reels formats, hashtags, and viral content.
• Write engaging captions, hooks, scripts, and creative copy for social media content.
• Coordinate with designers, photographers, videographers, and video editors.
• Identify suitable influencers, actors, creators, and public personalities for collaborations.
• Handle influencer/actor communication, including outreach, follow-ups, negotiations, briefing, and deliverables.
• Coordinate product shoots and ensure content is created and published on schedule.
• Manage Instagram comments, DMs, mentions, and audience engagement.
• Monitor competitors and identify new content and campaign opportunities.
• Track reach, engagement, views, followers, shares, saves, and profile visits.
• Prepare weekly and monthly performance reports and suggest improvements.
• Maintain trackers for the content calendar, shoots, influencers, collaborations, and campaign deadlines.

Required Skills & Qualifications

• 3–4 years of hands-on experience in social media management, especially Instagram.
• Strong content creation and creative thinking skills.
• Good working knowledge of Canva for social media creatives and presentations.
• Basic knowledge of camera handling, photography, videography, lighting, and framing.
• Basic knowledge of AI tools such as ChatGPT and AI-powered content creation tools.
• Experience in creating and managing a social media content calendar.
• Good understanding of Instagram Reels, trends, hashtags, and engagement strategies.
• Experience in influencer marketing and professional communication with creators or actors.
• Ability to plan content 1–2 months in advance and meet deadlines.
• Good communication, coordination, and organizational skills.
• Ability to work independently and take ownership of social media activities.

Preferred Skills

• Basic video editing skills using tools such as CapCut or similar software.
• Experience creating product-focused content and promotional campaigns.
• Ability to prepare content planning presentations using Canva or PowerPoint.
• Knowledge of Instagram Insights and social media analytics.
• A portfolio of previously managed social media accounts and created content is preferred.