Senior Retention Marketing Manager (D2C ECommerce)

Company Description Krishnas Herbal & Ayurveda, founded in 2007 and part of Sandipani Healthcare Private Limited, is one of Indias fastest-growing Ayurvedic wellness companies. The organization blends traditional Ayurvedic wisdom with modern manufacturing, research, and technology to deliver high-quality, science-backed herbal healthcare solutions. Headquartered in Jodhpur, Rajasthan, it operates two GMP-certified manufacturing facilities with strong quality control systems and scalable production capabilities, supported by a team of over 600 professionals. With a portfolio of more than 170 products across wellness, nutrition, preventive healthcare, and personal care, the company serves domestic and international markets through a robust distribution network. With ₹400+ Crore in Annual Recurring Revenue and a rapidly expanding global footprint, Krishnas Herbal & Ayurveda is committed to making Ayurveda a preferred healthcare choice worldwide.

Role Description The Senior Retention Marketing Manager (D2C eCommerce) is a full-time, on-site role based in Jodhpur, responsible for developing and executing retention and loyalty strategies for the companys direct-to-consumer digital channels. This role involves designing data-driven customer lifecycle programs, including onboarding, engagement, win-back, and reactivation campaigns across email, SMS, push notifications, and other CRM platforms. The individual will analyze customer behavior, cohort performance, and key retention metrics to optimize segmentation, personalization, and campaign effectiveness. Day-to-day activities include collaborating with eCommerce, product, brand, and customer service teams to enhance customer experience, reduce churn, and increase customer lifetime value. The role also includes overseeing campaign calendars, managing marketing technology tools, coordinating A/B tests, and reporting performance insights to leadership.

Qualifications

• Strong expertise in Customer Retention and Market Segmentation to design targeted lifecycle and loyalty strategies.
• Proficiency in Marketing Analytics and Analytical Skills to interpret data, track KPIs, and drive evidence-based decision-making.
• Solid Project Management capabilities to plan, execute, and optimize multi-channel retention campaigns in a D2C eCommerce environment.
• Experience with CRM platforms, email/SMS marketing tools, and marketing automation systems.
• Understanding of D2C eCommerce funnels, performance marketing fundamentals, and customer experience best practices.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• 5+ years of experience in retention, CRM, or lifecycle marketing, preferably in consumer products, wellness, or FMCG sectors.
• Bachelors or Masters degree in Marketing, Business, Analytics, or a related field.