Manager - Marketing

JOB DESCRIPTION Manager – Marketing

A. Job Information

Position Name

Manager – Marketing

Organizational Unit and Code

Marketing

Unit Code – SF062

Job Holder’s Reporting Lines

Reports to: CEO

Legal Entity

KRSV Innovative Auto Solutions Pvt. Ltd. (Koovers)

B. Aim, Tasks and Qualifications

Aim of the position

To plan and execute marketing activities within the approved strategy and budget, strengthen Koovers’ brand visibility, generate qualified business leads, and support customer acquisition and sales growth across the automotive aftermarket.

Tasks of the job holder

A. Marketing Planning and Campaign Execution

• Prepare and implement monthly and quarterly marketing plans aligned with sales priorities and the approved annual calendar.
• Coordinate campaign execution across digital, offline and partner channels; track milestones and results.

B. Brand and Communications

• Maintain consistent brand identity and messaging across campaigns, sales collateral, website and social media.
• Brief agencies and designers, review creative work, and coordinate approvals and timely delivery.
• Coordinate PR content, press releases and media activities; escalate sensitive communications for management approval.

C. Digital Marketing and Lead Generation

• Manage paid campaigns across Google, Meta, LinkedIn and other relevant channels within approved budgets.
• Coordinate SEO, website updates, landing pages and conversion improvements with agencies and internal teams.
• Track leads through the sales funnel and work with Sales on lead quality, follow-up and conversion feedback.
• Use analytics to monitor campaign attribution, cost per lead, acquisition cost, conversions and return on advertising spend.

D. BTL Activities and Events

• Execute trade shows, partner events, workshop and retailer activations, local promotions and retail visibility initiatives.
• Coordinate event vendors, materials, logistics and sales participation; evaluate leads and campaign outcomes.

E. Budget and Agency Management

• Prepare campaign cost estimates, obtain approvals, monitor expenditure and reconcile agency deliverables against agreed scope.
• Evaluate agency and vendor proposals and performance; recommend improvements to campaign spend and marketing returns.

F. Team Coordination and Reporting

• Allocate work, guide team members and review delivery against campaign timelines and performance expectations.
• Coordinate with Sales, Procurement, Operations and other stakeholders on launches and business priorities.
• Maintain marketing dashboards and submit monthly performance reports with corrective actions.

G. Key Deliverables and Performance Measures

• Qualified inbound lead volume, lead quality and marketing-supported customer conversions.
• Campaign delivery against the approved calendar and budget.
• Cost per lead, customer acquisition cost, conversion rate and return on advertising spend.
• Brand reach, engagement, website traffic and event or activation outcomes.
• Agency delivery quality, budget utilisation and timely performance reporting.

Required qualifications

Qualifications and experience

• MBA/PGDM in Marketing.
• 5–8 years of relevant marketing experience, including hands-on campaign execution, digital marketing and agency coordination.
• Experience in automotive, auto ancillary, spare parts, B2B distribution or a related sector preferred.
• Experience coordinating a small team and managing multiple campaigns.

Skills and competencies

• Brand communication, creative evaluation and campaign planning.
• Working knowledge of PPC, SEO/SEM, GA4, website conversion optimisation and funnel analytics.
• Budget monitoring, ROI analysis, Excel and marketing performance reporting.
• Agency management, stakeholder coordination and project execution.
• Clear written and verbal communication, analytical thinking and attention to detail.
• Familiarity with CRM integration, marketing automation and MarTech tools is an advantage.

About Koovers

Koovers is a technology-enabled B2B automotive aftermarket platform that supplies automotive spare parts to workshops, garages, retailers and other ecosystem partners.

Website: www.koovers.com