Sales Executive

Company Description Kruti Coffee is one of Indias fastest-growing specialty coffee roasters and retail brands, known for maintaining strict specialty coffee standards across the entire value chain. Founded in 2013 by a group of professionals, primarily doctors, the company was created to support tribal coffee growers in Koraput, Odisha, and has since gained national recognition, including a fine cup award for Indias best Arabica Naturals. Kruti Coffee focuses on single-origin roasts and unique blends from various Indian regions, guided by strong Fair Trade principles and long-term partnerships with growers. The brand operates specialty coffee outlets in Mumbai, Raipur, and multiple locations in Odisha, offering specialty coffee, tea, continental food, and artisanal bakery products. Kruti Coffee markets and retails its products across India, including premium agri goods, through its e-commerce portal https://kruticoffee.com.

Role Description The Sales Executive will be responsible for driving retail and institutional sales for Kruti Coffees products and experiences at the Bhubaneswar location. In this full-time, on-site role, the individual will identify and pursue new customer segments, build and maintain relationships with walk-in customers, corporate clients, and hospitality partners, and support promotional campaigns and in-store events. Daily activities include conducting product presentations, explaining origin stories and flavor profiles, managing inquiries, preparing quotations, and closing sales while meeting defined revenue and growth targets. The role also involves monitoring local market trends, providing feedback to the management team, coordinating with operations and marketing for stock availability and visual merchandising, and maintaining accurate sales records and reports. The Sales Executive will uphold Kruti Coffees service standards by offering an engaging, educational, and personalized coffee experience to each guest.

Qualifications

• Strong sales and business development skills, including lead generation, pipeline management, and closing techniques.
• Customer relationship and service skills, with the ability to build rapport, understand customer needs, and provide tailored product recommendations.
• Basic knowledge or interest in specialty coffee, beverages, and food, with willingness to learn about origins, roast profiles, and flavor notes.
• Excellent communication and interpersonal skills, including clear verbal communication and professional presentation abilities.
• Comfort with using point-of-sale systems, basic MS Office tools, and maintaining accurate sales and inventory records.
• Ability to work on-site in Bhubaneswar on a full-time schedule, including weekends or holidays as required by retail operations.
• Prior experience in retail, F&B, hospitality, or FMCG sales is preferred; experience with premium or specialty brands is an advantage.
• Minimum of a bachelors degree or equivalent experience in business, marketing, hospitality, or a related field