Digital Marketer

You will conceptualize and implement campaigns on digital channels including Web, SEO/SEM, marketing database, email, and social media. Additionally, creating and maintaining dashboards to evaluate lead generation, business metrics, CTR/CPC/CPW/CPB will be a key part of your responsibilities. You will measure and report the performance of all Digital Marketing campaigns, quality of leads, closures on leads, and revenue generated through digital channels. Brainstorming new and creative growth strategies, planning, executing, and measuring experiments and conversion tests will be part of your daily tasks.

Utilizing your strong analytical ability, you will evaluate the end-to-end customer experience across multiple channels and customer touchpoints. Collaborating with agencies and other vendor partners, evaluating emerging technologies, providing thought leadership, and perspective for adoption where appropriate will be essential. You will closely work with sales and presales for monitoring leads and collecting feedback on the quality of interactions.

We are looking for a highly driven individual who consistently goes the extra mile to drive value for the organization. You should possess strong analytical and problem-solving skills, exercise sound judgment, and make decisions based on accurate and timely data analysis. Being adaptable to a fast-paced and hyper-growth environment, demonstrating the ability to work with different teams, and having a hands-on collaborative working style is a must. An entrepreneurial mindset with a strong sense of urgency and results-orientation, as well as the ability to positively influence stakeholders and develop teams, are qualities we value in a candidate.

Qualifications:

• MBA in Marketing from a reputed institute
• 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Highly creative with experience in identifying target audiences
• Ability to lead integrated digital marketing campaigns from concept to execution
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

Skills Required:

• Digital Marketing
• Google Adwords
• Web Analytics
• Google Analytics
• Facebook Marketing

- Search Engine Optimization (SEO),