Marketing Executive - ATL & BTL

Job Title: ATL & BTL Marketing Manager Real Estate

Company: KSR Realty

Location: T. Nagar, Chennai

Industry: Real Estate / Property Development

Experience: 4–8 Years (Mandatory Real Estate Experience)

Notice Period: Immediate joiners or candidates with less than 15 days' notice preferred

Salary: As per industry standards

:

KSR Realty is looking for a dynamic and result-oriented ATL & BTL Marketing Manager with strong experience in real estate marketing, brand promotion, campaign planning, and execution.

The ideal candidate should have hands-on experience in handling ATL and BTL activities, property promotions, outdoor advertising, events, lead generation campaigns, and marketing strategies to improve brand visibility and generate qualified sales leads.

Key Responsibilities:

1. ATL Marketing (Above The Line)

• Plan and execute newspaper, radio, television and outdoor advertising campaigns.
• Manage hoardings, billboards, banners and other brand visibility activities.
• Coordinate with advertising agencies, media partners and vendors.
• Develop brand awareness campaigns for real estate projects.
• Monitor campaign performance and marketing budgets.

2. BTL Marketing (Below The Line)

• Plan and execute property launch events, exhibitions, roadshows and promotional activities.
• Organise site promotions, customer engagement activities and local marketing campaigns.
• Manage leaflet distribution, pamphlet campaigns and promotional stalls.
• Coordinate with sales teams for site-level marketing activities.
• Drive walk-ins, site visits and qualified lead generation.

3. Marketing Strategy & Budget Management

• Develop project-wise marketing plans and promotional strategies.
• Prepare and monitor ATL & BTL marketing budgets.
• Analyse campaign effectiveness and ROI.
• Identify new marketing opportunities and local market trends.
• Coordinate with internal teams and external agencies.

4. Team & Vendor Management

• Manage marketing executives, agencies and external vendors.
• Negotiate vendor rates and ensure timely campaign execution.
• Monitor branding materials and promotional quality.
• Submit regular marketing activity reports and MIS.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 4–8 years of relevant marketing experience.
• Mandatory experience in the real estate industry.
• Strong knowledge of ATL, BTL and outdoor marketing activities.
• Experience in property launches, exhibitions and promotional events.
• Excellent vendor management, negotiation and communication skills.
• Strong budgeting, planning and execution capabilities.

How to Apply:

Interested candidates can share their updated resumes:

Email: hr@ksrrealty.in / 9994964991

Employee Benefits:

• Health Insurance
• Provident Fund (PF)
• Domestic & International Trips
• Performance-Based Appraisal
• Career Growth Opportunities