Performance Marketing Manager

We are searching for a results-oriented Performance Marketing Manager with 46 years of experience in the content industry. The ideal candidate will have a proven track record in running and optimizing content marketing campaigns, especially leveraging Meta Ads, Google (Search, Display, Discovery), Google Analytics, Google Trends, Singular, Firebase, clevertap, Moengage and other leading digital platforms, to drive measurable ROI. Expertise in South Indian language markets and hands-on work with creative content promos are essential.

Responsibilities

Strategic Growth & Campaign Management

• Plan, execute, and scale multi-channel growth strategies for digital-first content products.
• Own user acquisition, retention, engagement, and monetization initiatives across Meta (Facebook/Instagram), & Google (Search/Display/Youtube).
• Design and run content marketing campaigns with a strong focus on maximizing ROI.
• Optimize performance and creative execution for content promos, ensuring campaigns achieve or exceed KPIs (Viewership Metrics, Engagement Metrics, Retention & Churn Metrics, Revenue Metrics).

• Launch, manage, and systematically optimize paid marketing campaigns, regularly measuring, reporting, and improving ROI.
• Conduct A/B testing and iterative experiments to boost conversion rates and campaign cost-effectiveness.
• Implement rigorous tracking, reporting, and attribution methodologies to connect marketing spend with revenue and engagement growth.

• Collaborate with creative, editorial, and product teams to ideate and brief high-impact, performant content promos.
• Adjust creative direction and messaging based on campaign data and audience insights.
• Ensure marketing collateral reflects deep understanding of regional cultural and linguistic nuances.

• Work closely with analytics, platform, and agency partners for continuous campaign refinement.
• Lead regular post-campaign reviewslinking creative choices, spend, and business outcomes.
• Proactively identify new tools, channels, or partnership opportunities for further content promo innovation.

• 46 years of experience in growth or performance marketing roles within the content/media/entertainment industry.
• Strong analytical background with the ability to analyze data, interpret campaign metrics, and make data-driven decisions
• Hands-on experience running and optimizing campaigns on Facebook/Meta and Google Ads platforms.
• Proven creative taste, with the ability to evaluate, edit, and refine digital content so that it performs and engages better.
• Demonstrated track record of managing and allocating large performance marketing budgets efficiently.
• Results-oriented mindset with clear history of tracking and achieving ROI-focused KPIs such as CPA, CPL, ROAS, and measurable growth.
• Deep familiarity with South Indian language digital audiences (at least one among Kannada, Tamil, Telugu, Malayalam).

• Experience with subscription-based apps, digital video/audio, or OTT platforms for South India.
• Background in influencer or grassroots digital marketing targeting vernacular audiences.
• Track record in high-growth, startup-like environments.

Why Join Us

• Opportunity to work in a fast-growing audio and content platform.
• Exposure to multi-language marketing and global user base strategies.
• A collaborative work environment with a data-driven and innovative approach.
• Competitive salary and growth opportunities in marketing and growth strategy.

Founded in 2018, KUKU is Indias leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be Indias largest cultural exporter of stories, culture and history to the world with a firm belief in Create In India, Create For The World.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine Indias entertainment industry.

• ???? Website: www.kukufm.com
• ???? Android App: Google Play
• ???? iOS App: App Store
• ???? LinkedIn: KUKU
• ???? Ready to make an impact Apply now!

Skills: cpl,roas,digital marketing,campaigns,google trends,performance marketing,budgeting,a/b testing,moengage,roi,creative content management,cpa,google ads,meta ads,google analytics,clevertap,facebook,campaign optimization,content marketing,data analysis,campaign management,campaign metrics,singular,firebase