Transformation Lead | Kulfi Collective

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Transformation Lead

• Role Transformation Lead
• Reporting to CSO
• Type Full-Time
• Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOULL SHAPE

Kulfi is 18 months into building KulfiOS - an agentic operating layer across six creative blocks: Intelligence, Strategy, Creative, Production, Distribution, and Analysis. The infrastructure is in motion. Whats missing is the person who owns the loop.Use cases are being built. Teams have AI Champions. But adoption is ad hoc, progress is scattered, and nobody is tracking whats actually working. This role fixes that.

THE ROLE

The Transformation Lead is more operator than consultant. Youll be in the work - coordinating builds, running adoption sessions, pressure-testing specs. Youll lead a small central team with personal coverage across 2 to 3 blocks, and coordinate the rest through Deployed PMs.

Your job is to move use cases from idea to deployment, make sure each teams AI Champion has what they need, and be honest about what is working and what isnt.

What Youll Drive

Use Case Library

• Own the maturity ladder - drive cases from L0 to L4, not just track where they sit
• Run the weekly cadence: check-ins, cross-block workplan reviews, build prioritisation with the core transformation team
• Surface blockers early and escalate when a team is stuck

Adoption

• Own the mechanics that make adoption happen across all blocks: demos, training, debugging, tracking
• Co-own adoption and solutioning with each blocks AI Champion

Solutioning and Deployment

• Design deployment approach for each use case - from pilot to production
• Identify where existing modules can be reused before scoping new builds
• Run client-facing app demos for customer products coming out of KulfiOS

Build Coordination

• Project-manage builds with Engineering - keep specs clean, timelines intact, deployment smooth
• Translate domain knowledge from AI Champions into specs Engineering can act on
• Feed product gaps, edge cases, and usability issues back to the build team

Stakeholder Management

• Run the weekly loop across block leads, AI Champions, and Engineering
• Present progress to leadership, external clients, investors, and thought leaders

- KulfiOS is real and already moving - youre stepping into a live transformation, not a planning exercise

• Youll have direct influence across every function in the company, not just one block
• The role comes with a mandate - and the access - to actually make things change
• Phase 2 scope will be shaped by what Phase 1 reveals, which means the person in this seat will help define what comes next

- 8+ years in transformation, large-scale program management, or consulting - with real delivery behind you

• Youve built and run systems: a cadence, a tracking process, an outcome-based dashboard - not just used someone elses
• Comfortable moving between creative domain experts, engineers, and senior leadership without losing the thread
• Hands-on with AI tools - you understand what agentic systems can and cant do in practice, not just in theory
• Willing to do the unglamorous parts: the spec rewrite, the re-demo, the debugging session, the adoption nudge
• Strong analytical instincts - you can tell whats working from the data, not just from the room
• Experience in a creative agency, brand, tech company, or AI-native org is a strong plus

This is a hit-the-ground-running role. Theres no extended ramp and no one to hand-hold you on the fundamentals. You need to bring the program rigour, the stakeholder instinct, and the AI fluency yourself.

Its a great fit if:

• Youve owned a transformation or program end-to-end - not just supported one
• You can name the tools you use every day to stay organised and move fast
• Youve managed stakeholders with competing priorities and found a way through
• You know the difference between a good process and one that exists to protect the person who built it

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfis incredible work, our culture, the benefits we offer, our journey and everything in between

Here is everything you need to know.