Kushal's Retail - Growth Marketing Manager - Regional Growth

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As Growth Marketing Manager - Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities :

Business Ownership & Revenue Management:

• Own the regional revenue targets - set revenue growth targets, optimize marketing spend, and ensure positive ROI.
• Allocate budgets across channels and campaigns to achieve maximum impact and profitability.
• Track and report on marketing contribution to sales, gross margin, and net profitability.
• Forecast and manage quarterly/annual marketing budgets for the region.

Strategic Planning & Growth:

• Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.
• Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.
• Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value.
• Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

Performance Marketing & CRM:

• Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.
• Drive customer acquisition and track campaign ROI across digital + offline.
• Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

Full-Funnel Growth & Campaign Optimization:

• Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).
• Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.
• Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.

Reporting & Analysis:

• Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.
• Produce detailed regional performance reports with actionable insights and recommendations.
• Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

Candidate Profile :

• 5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing
• Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

Technical & Analytical Skills :

• Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).
• Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).
• Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).
• Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.
• Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.

Key Skills & Competencies :

• Business Acumen: Proven ability to link marketing decisions to business P&L outcomes.
• Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.
• Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.
• Market Knowledge: Understanding of the cultural, economic, and consumer drivers.
• Customer-Centricity: Deep understanding of consumer behavior and journey optimization.

KRA/KPI :

• Drive profitable revenue growth in the assigned region.
• Regional revenue growth vs. target
• ROI/ROAS
• Regional AOV growth %
• Growth in CLTV (Customer Lifetime Value)
• Customer Acquisition
• New customer acquisition growth rate
• Retention/repeat purchase rate
• Cost per Acquisition (CAC)
• Lead-to-first purchase conversion rate
• Campaign Performance & Optimization
• ROI of campaigns (Revenue vs Spend)
• CTR, CVR, Bounce Rate
• Campaign A/B tests executed

Requirements - Candidates with strong exposure to international markets and managing growth initiatives across one or more global regions. Experience developing and executing localized marketing strategies across diverse international markets, with a deep understanding of regional consumer behavior and market dynamics.