Performance Marketing Manager

Urgent opening for the post of Performance Marketing.

Key Responsibilities

1.Performance Strategy & Media Planning

• Design and execute full-funnel performance marketing strategy
• Own monthly & quarterly media planning across:
• Google Search, Display, YouTube
• Meta (Facebook, Instagram)
• Real estate portals (99acres, Magicbricks, Housing)
• Allocate budgets dynamically based on channel ROI and micro-market performance.

2.Lead Quality, Funnel & Conversion Optimisation

• Drive improvements across:
• Lead Qualified Lead
• Qualified Lead Site Visit
• Site Visit Booking
• Work closely with CRM, presales & sales teams to:
• Improve lead scoring
• Reduce junk leads
• Optimise follow-up SLAs and conversion journeys

3.Campaign Execution & Creative Performance

• Collaborate with Brand Managers and Designers to:
• Build high-converting ad creatives, videos and landing pages
• Continuously test formats (lead forms, WhatsApp CTAs, landing pages)
• Run A/B testing on:
• Creatives
• Copies
• Targeting cohorts
• Micro-market clusters

4.Analytics, Reporting & ROI Governance

• Own dashboards for:
• CPL, CPQL, CPB
• Lead source performance
• Booking ROI & attribution
• Deliver weekly performance reports and monthly ROI reviews to leadership.
• Track cohort performance by:
• Project
• Ticket size
• Buyer persona
• Geography

Key Skills & Competencies

• Hands-on expertise in Google Ads, Meta Ads, YouTube, Programmatic
• Strong knowledge of real estate digital funnels and buyer journeys
• Excellent with GA4, Meta Pixel, Conversion APIs, CRM integrations
• Data-driven mindset with comfort in dashboards, attribution models & ROI frameworks
• Strong stakeholder management with sales & leadership
• Ability to work in high-pressure launch environments

Background & Experience

• 58 years in performance marketing, preferably with:
• Real estate developers
• Property platforms
• High-ticket consumer brands
• Proven track record of:
• Scaling leads at controlled CPL
• Improving lead quality & site visit ratios

Interested candidates can send your updated resume to swarna.murthy@ckpcpropeties.com