Cluster Lead - Alcoholic Beverages

Key Responsibilities:

• 1. Drive primary and secondary sales, revenue growth and market share across the assigned territory.
• 2. Manage and strengthen distributor relationships, ensuring distributor profitability and operational efficiency.
• 3. Expand market reach, numeric distribution and outlet coverage across General Trade and other relevant channels.
• 4. Drive inventory management, forecasting, demand planning and stock rotation.
• 5. Ensure effective market execution, product availability, trade promotions and merchandising.
• 6. Monitor commercial performance, trade schemes, pricing and distributor settlements.
• 7. Build distributor capabilities and improve sales team productivity.
• 8. Ensure compliance with state excise regulations and statutory requirements.
• Candidate Profile:
• 1. 5-8 years of relevant experience in Sales, Distribution or Commercial Operations.

2. Prior experience in the Alcoholic Beverages (Alcobev) industry is mandatory.

• 3. Strong understanding of Andhra Pradesh & Telangana markets.
• 4. Established relationships with distributors and State Bonders.
• 5. Proven expertise in distributor management, sales execution and territory business planning.
• 6. Strong commercial acumen, negotiation and stakeholder management skills.
• 7. Bachelor's degree required; MBA preferred.