Growth Specialist Lead - D2C & Marketplace - Kidswear

About the Company:

Our client is a fast-growing, digital-first consumer brand in the kidswear and innerwear category, scaling its presence across D2C and leading e-commerce marketplaces.

Role Overview:

We are looking for a hands-on growth professional to drive D2C revenue, performance marketing, customer acquisition, retention and profitability. The role involves managing marketing budgets, optimising growth channels and leading a team of 10 - 12 members.

Key Responsibilities:

• Own D2C growth, revenue targets and profitability metrics. Complete P&L of D2C will be on this individual.
• Plan and execute performance marketing campaigns across Google Ads and Meta Ads, with strong hands-on Google Ads expertise.
• Optimise CAC, ROAS, LTV, conversion rates and marketing efficiency.
• Drive CRM, retention, repeat purchases and customer lifecycle marketing.
• Manage marketplace growth alongside the D2C channel.
• Use analytics, A/B testing and funnel optimisation to improve business performance.
• Lead and mentor a team of 10 - 12 professionals while remaining hands-on with execution.

Desired Skills & Experience:

• 7+ years of experience in D2C, e-commerce or growth/performance marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Experience with revenue growth, marketing budgets and business performance metrics.
• Understanding of CRM, retention, customer lifetime value and contribution margins.
• Familiarity with Shopify, Google Analytics and Microsoft Clarity.
• Experience managing teams and working in a fast-paced consumer business.

What's on Offer:

An opportunity to own growth for a scaling consumer brand, drive measurable business outcomes and build a high-performing growth team.