National Trade Marketing Head - FMCG

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
9-13 years
Gurgaon/Gurugram
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description

  • Lead trade marketing strategy with strong general trade focus
  • Drive portfolio visibility and impactful in- store execution
  • Build and manage promotional calendars tailored to general trade
  • Strengthen distributor and retailer partnerships for sustainable growth
  • Optimize trade investments with disciplined ROI tracking
  • Develop go- to- market plans for new launches in general trade
  • Enhance shopper engagement through localized activations
  • Monitor category performance and deliver profitable expansion
  • Align trade initiatives with sales objectives and brand goals
  • Provide insights from general trade channels to guide strategy
  • Collaborate with sales and supply chain for seamless execution
  • Ensure long- term portfolio health through consistent general trade excellence

Skills

Trade MarketingMarketingFMCG MarketingCategory ManagementGeneral TradeGo To MarketMarketing

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