Regional Manager - Trade Marketing - FMCG

Short Description:

An opportunity for a dynamic marketing professional to lead regional trade marketing initiatives, strengthen channel visibility, and drive execution excellence for a leading consumer foods organization.

About the Company

Our client is a well-established consumer goods organization with a strong presence across domestic and international markets. Known for its category leadership, distribution strength, and consumer-centric approach, the company offers a fast-paced environment focused on growth, innovation, and market execution.

Roles & Responsibilities

• Develop and execute regional trade marketing plans aligned with business and category objectives.
• Drive in-store branding, merchandising, and retail activation initiatives across key channels.
• Design and implement trade schemes, promotions, and outlet-level engagement programs to improve offtake.
• Partner closely with sales and distributor teams to ensure seamless execution across markets.
• Track effectiveness of trade initiatives, analyze market trends, and optimize ROI through data-driven decisions.

Skills & Qualifications

• Graduate/MBA with 6-10 years of experience in trade marketing, customer marketing, or FMCG sales.
• Strong understanding of GT/MT channels and retail execution.
• Experience in consumer goods or food categories preferred.
• Strong analytical, planning, and stakeholder management capabilities.
• Ability to manage multiple markets in a fast-paced business environment.