Chief Growth Officer - Consumer Internet

Chief Growth Officer

What You Will Own

1. Build the Growth Engine:

• Define and execute overall growth strategy across short - and long - term horizons.
• Identify the biggest growth opportunities across the consumer funnel.
• Build scalable acquisition and distribution engines beyond a single channel.
• Establish a culture of rapid experimentation, measurement and learning.
• Develop growth loops that improve with scale rather than relying only on incremental paid acquisition.

2. Acquisition & Performance Marketing:

• Own performance marketing strategy across platforms and channels.
• Drive improvements across CAC, ROAS, LTV, conversion and payback periods.
• Build channel - level economics and identify opportunities to scale or reallocate spend.
• Work closely with creative, product and analytics teams to improve campaign performance.
• Move beyond campaign optimisation to building sustainable acquisition systems.

3. Influencer & Creator Growth:

• Identify and develop high - potential creator partnerships.
• Build scalable creator acquisition frameworks rather than one - off collaborations.
• Experiment with different creator formats, audiences and incentive structures.
• Measure creator - led acquisition and retention rigorously.

4. Retention & Lifecycle Growth:

• Develop CRM and lifecycle marketing strategies.
• Improve repeat purchase and customer retention.
• Build segmentation and personalised customer journeys.
• Identify behavioural triggers and opportunities for cross - sell/up - sell.
• Partner with product to improve activation and long - term engagement.

5. Marketplace & Supply - Side Growth:

• Help build scalable mechanisms for supply acquisition and activation.
• Improve supply - side engagement and marketplace liquidity.
• Support geographic and category expansion.
• Improve utilisation and economics across the network.

6. New Channel Development:

• Build growth channels beyond the existing digital acquisition engine.
• Explore offline distribution, strategic partnerships, community - led growth, institutional/corporate partnerships, and ecosystem partnerships.
• Take promising channels from 0 to 1 and then 1 to 10.

7. Growth P&L & Business Operations:

• Own channel - level P&Ls and budgets.
• Make investment decisions based on CAC, LTV, contribution and payback.
• Build forecasting and growth models.
• Identify operational bottlenecks that restrict growth.
• Work with Finance, Product, Operations and Business teams to translate growth opportunities into execution.

8. Build the Team:

• Hire and develop high - quality growth talent.
• Create clear ownership across acquisition, retention, CRM, partnerships and analytics.
• Build processes and operating rhythms without creating unnecessary bureaucracy.
• Develop a high - ownership, experimentation - driven culture.

What We're Looking For

Experience:

• 3 - 7+ years of relevant experience, with flexibility for exceptional candidates.
• Significant experience in consumer internet, D2C, marketplace, fintech, e - commerce, travel, food - tech or other high - scale consumer businesses.
• Strong experience in a startup or high - growth environment, preferably having owned a function or major growth charter.
• Demonstrated experience scaling one or more growth channels from 0 to 1 or 1 to 10.
• Strong hands - on experience in performance marketing, retention/lifecycle marketing and/or marketplace growth.
• Experience managing meaningful channel budgets and understanding channel - level P&L.

• Experience building and managing teams.

We particularly value:

• Someone who has built rather than just managed.
• Strong understanding of consumer behaviour and growth economics.
• Ability to move seamlessly between strategy and execution.
• Strong analytical and quantitative thinking.
• Experience working closely with Product, Tech, Analytics and Business teams.
• Experience building non - paid growth channels such as creators, partnerships, communities or offline distribution.
• Comfort operating in ambiguity and creating structure from scratch.

The Person We're Looking For:

• Think like a founder. You don't wait for a perfectly defined problem or a large team. You find the problem, build the hypothesis and figure out how to solve it.
• Are obsessed with growth economics. You naturally think in terms of CAC, LTV, retention, contribution margin, payback and incremental growth - not vanity metrics.
• Can go deep when required. You can discuss strategy with founders in one meeting and dive into campaign - level data, funnels or cohort behaviour the next.
• Build systems, not hacks. You're looking to create repeatable growth engines rather than chase short - term spikes.
• Know how to build teams. You can attract strong people, give them ownership and create a high - performance environment.
• Are comfortable with ambiguity. Utsav is building a category that is still evolving. We need someone who is excited by that - not someone who needs an established playbook.

What Success Looks Like:

• Build a clear, data - backed Growth Strategy.
• Scale existing acquisition engines while improving their economics.
• Establish meaningful retention and lifecycle growth systems.
• Build scalable growth channels beyond traditional performance marketing.
• Develop creator/influencer and partnership - led distribution.
• Improve customer LTV and repeat behaviour.
• Build a strong growth team and operating cadence.
• Create clear visibility into growth P&L and channel economics.
• Establish a repeatable experimentation framework across the organisation.