Product & Brand Marketing Manager - D2C Fashion

Product & Brand Marketing Manager

Industry: D2C Fashion

Location: Noida, India

About the Role:

We are looking for a strategic and data-driven Product & Brand Marketing Manager to lead brand building, product marketing, consumer insights, and go-to-market initiatives for a fast-growing D2C fashion brand.

The ideal candidate will have strong experience in brand management, new product development, consumer understanding, integrated marketing, digital marketing, and commercial strategy, with the ability to translate consumer and market insights into high-impact business initiatives.

Key Responsibilities:

1. Brand Strategy & Management:

• Develop and execute the overall brand strategy, positioning, and annual marketing roadmap.
• Strengthen brand identity, consumer proposition, and communication across digital and offline touchpoints.
• Translate consumer, competitor, and category insights into actionable brand and business strategies.
• Own brand health metrics and continuously identify opportunities to improve awareness, consideration, and conversion.

2. Product Marketing & New Product Development:

• Lead end-to-end product marketing and new product launches, from identifying market opportunities to GTM execution.
• Partner with Product, Design, Merchandising, and Sourcing teams to develop products aligned with consumer needs and emerging trends.
• Build product positioning, pricing, assortment, launch strategy, and communication plans.
• Identify whitespace opportunities across categories based on consumer behaviour, market trends, and competitive analysis.

3. Consumer & Market Insights:

• Conduct consumer research and analyse market, competitor, sales, and customer data to identify growth opportunities.
• Develop clear consumer personas and understand evolving fashion, lifestyle, and shopping behaviours.
• Leverage insights from D2C, marketplace, social media, and campaign data to improve product and marketing decisions.

4. Integrated Marketing & Campaigns:

• Develop and execute 360 degree marketing campaigns across digital, social media, influencers, content, performance marketing, and relevant offline channels.
• Work closely with creative and media partners to develop differentiated brand communication.
• Drive influencer and creator-led initiatives to strengthen brand awareness and engagement.
• Monitor campaign performance and optimise marketing investments based on key KPIs.

5. E-commerce & D2C Growth:

• Partner with the E-commerce and Growth teams to improve customer acquisition, conversion, retention, and overall D2C performance.
• Develop product storytelling and merchandising strategies across the website and marketplaces.
• Use customer and sales data to identify opportunities for improving product discovery, conversion, and repeat purchases.
• Support marketplace expansion and brand presence across relevant platforms.

6. Cross-functional Leadership:

• Collaborate closely with Founders, Product, Design, Merchandising, E-commerce, Performance Marketing, Creative, and Operations teams.
• Lead multiple projects simultaneously and ensure timely execution from strategy through launch.
• Manage external agencies, creative partners, influencers, and other marketing stakeholders where required.

Preferred Experience:

• Experience in a high-growth D2C fashion or lifestyle brand.
• Experience managing product/category P&L or marketing budgets.