Marketing Automation Specialist

Job Summary

Specialist is responsible for designing, implementing, and optimizing automated marketing workflows to improve lead nurturing, engagement, and conversion performance. The role focuses on CRM management, audience segmentation, lifecycle marketing, and multi-channel automation across email, WhatsApp, and SMS to maximize pipeline efficiency and ROI.

Key Responsibilities

• Design, build, and deploy automated workflows for lead nurturing, onboarding, re-engagement, and retention campaigns.
• Manage CRM databases including lead segmentation, tagging, scoring, and lifecycle tracking.
• Set up and optimize drip campaigns across email, WhatsApp, and SMS platforms.
• Integrate marketing automation tools with CRM, analytics, and performance marketing systems.
• Monitor user behaviour, engagement metrics, and conversion performance across funnels.
• Conduct A/B testing on messaging sequences, subject lines, and workflow logic to improve results.
• Develop segmentation strategies based on user demographics, behaviour, and engagement patterns.
• Prepare weekly and monthly performance reports with actionable insights.
• Ensure data hygiene, compliance, opt-in management, and platform best practices.
• Collaborate with performance, content, and sales teams to align communication journeys with campaign objectives.
• Continuously optimize workflows to improve open rates, CTR, response rates, and ROI.

Qualifications & Skills

• Bachelors degree in Marketing, IT, Digital Marketing, or related field.
• 3- 5 years of experience in CRM management and marketing automation.
• Hands-on expertise with automation platforms such as HubSpot, Zoho Campaigns, Lead Squared, or Active Campaign.
• Experience with email and messaging tools including Mailchimp, Twilio, and WhatsApp Business API.
• Familiarity with integration tools such as Zapier, Make (Integromat), and Google Tag Manager.
• Strong understanding of lead lifecycle management, funnel optimization, and conversion tracking.
• Analytical mindset with experience in reporting, dashboard creation, and workflow optimization.
• Strong coordination and execution skills with attention to detail.