Ppc Specialist

Job Summary:

The PPC Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across search, display, and remarketing platforms. The role focuses on driving high quality traffic, generating leads, improving conversion rates, and ensuring maximum return on investment (ROI) The ideal candidate should possess strong analytical skills, hands-on expertise in campaign management, and the ability to make data-driven decisions to improve performance metrics and cost efficiency.

Key Responsibilities

• Develop, implement, and manage PPC campaigns across Google Search, Display, and Remarketing networks.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation to build high-performing campaigns.
• Create compelling ad copies and optimize headlines, descriptions, and extensions to improve click-through rates.
• Manage bidding strategies and daily budgets to ensure cost-effective performance and maximize ROI.
• Perform continuous A/B testing on ads, landing pages, and targeting parameters to enhance campaign effectiveness.
• Monitor key performance metrics including CTR, CPC, CPA, conversion rate, Quality Score, and ROAS.
• Set up and manage conversion tracking, remarketing tags, and event tracking through analytics tools.
• Analyse campaign performance data and generate detailed weekly/monthly performance reports with actionable insights.
• Identify underperforming campaigns and implement corrective strategies to improve results.
• Coordinate with content, design, and web development teams to optimize landing page performance and user experience.

Qualifications & Skills

• Bachelors degree in marketing, Business Administration, or a related field.
• 2-4 years of hands-on experience in PPC management or paid search advertising.
• Strong proficiency in Google Ads, Keyword Planner, Google Analytics, and conversion tracking tools.
• Solid understanding of bidding strategies, Quality Score optimization, and performance marketing metrics.
• Experience in A/B testing, remarketing campaigns, and audience targeting strategies.
• Strong analytical mindset with the ability to interpret data and derive actionable insights.