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Job Description
Job Summary :
The Senior Manager Performance Marketing will lead and scale paid marketing initiatives to generate high-quality leads, improve conversion rates, and achieve 3x+ ROI. The role focuses on strategic planning, budget optimization, funnel enhancement, and data-driven decision-making to drive admissions and revenue growth.
Key Responsibilities
- Develop and execute performance marketing strategies across Meta Ads, Google Ads, and other paid platforms.
- Manage and optimize advertising budgets to maintain strong CPL, CPA, and ROI benchmarks.
- Monitor daily campaign performance and drive continuous optimization through data insights.
- Conduct A/B testing on creatives, targeting, bidding strategies, and landing pages. • Implement structured CRO and retargeting strategies to improve funnel performance.
- Track user behaviour using Microsoft Clarity, Google Analytics, and CRM systems.
- Ensure proper lead tracking, attribution modelling, and CRM integration.
- Collaborate with content, design, and admissions teams to align campaigns with business objectives.
- Prepare weekly and monthly performance dashboards, analytics reports, and growth forecasts.
- Identify new paid channels, automation opportunities, and scaling strategies.
- Analyse competitor strategies and market trends to maintain competitive advantage.
- Drive continuous improvement in quality score, ad relevance, and landing page experience.
Qualifications & Skills
- Bachelors degree (Masters in Marketing/Business Analytics preferred).
- 5-10 years of experience in performance marketing (EdTech, B2B, or Real Estate preferred).
- Strong expertise in Meta Ads, Google Ads, CRO, retargeting, and funnel optimization.
- Proficiency in Microsoft Clarity, Google Analytics, Excel, Power BI, and CRM tools.
- Experience in budgeting, forecasting, and performance reporting.
- Strong analytical and logical thinking with a data-driven mindset.
- Excellent communication skills in English and Malayalam.
- Leadership ability with strong coordination and execution skills.
Skills
Paid MarketingStrategic PlanningGoogle AdsPaid MediaConversionsGrowth MarketingBudgPerformance MarketingAdvertisingCampaign PerformanceGoogle AdsLanding PageOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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