Assistant Manager - Social Media.

Social Media Content Strategy & Execution

• Develop and implement platform-specific content strategies across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Plan and manage a monthly content calendar aligned with brand campaigns and business goals.
• Lead content creation, including post copywriting, reels, stories, and UGC repurposing.
• Work with internal design and photo/video teams to ensure consistent brand aesthetic and tone.
• Align with external partners to plan, create, and publish engaging, on-brand content.
• Monitor trends and emerging formats to keep content fresh, relevant, and engaging.
• Track and report performance metrics (engagement, reach, follower growth) to optimize content.

Influencer Outreach & Collaboration

• Identify and build relationships with relevant influencers, content creators, and brand ambassadors.
• Plan and execute influencer campaigns (gifting, paid collaborations, events).
• Manage end-to-end influencer coordination, including contracts, briefs, timelines, and approvals.
• Track influencer content performance and ROI using campaign reports and affiliate tools.
• Cultivate long-term partnerships with high-performing creators aligned with brand values.