TestMu AI - Performance Marketer

The Mission:

At TestMu AI (formerly LambdaTest), we aren't just automating scripts - we're deprecating the era of manual-heavy testing. We're building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference - our users and team aren't an audience, they're the heartbeat of what we build. We believe AI augments human potential, not replaces it. As our Performance Marketer, you'll own the Google Ads engine that puts our agentic platform in front of engineering leaders, QA heads, and CTOs defining the next decade of testing. Google Ads as your primary lever. 70+ live campaigns as your canvas. Pipeline as your scoreboard.

Role Overview :

As a Performance Marketer at LambdaTest, you will be responsible for driving user acquisition and scaling our growth engine across digital channels. You will work closely with the product, design, and engineering teams to execute high-impact campaigns that directly influence our conversion metrics. This role is central to our go-to-market strategy, requiring a blend of creative campaign management and rigorous data analysis to optimize spend and maximize return on investment. You will play a pivotal role in shaping how we reach developers and QA professionals worldwide, ensuring our messaging resonates with the right audience at the right time.

Key Responsibilities :

• Manage and optimize end-to-end Google Ads campaigns to drive high-quality traffic and sign-ups for our testing platform.
• Conduct continuous A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates and lower customer acquisition costs.
• Analyze campaign performance data using advanced analytics tools to identify trends, uncover growth opportunities, and report on key business metrics.
• Collaborate with the CRM team to design and execute lifecycle marketing initiatives that increase user retention and platform engagement.

The Pillars of Impact:

• Google Ads Execution & Scale 50%

• 1. Own Google Ads end-to-end across 70+ live campaigns - Brand, Competitor, Generic/Non-brand, Performance Max, AI Max, Search, Display, Video.
• 2. Manage $25K+ in monthly spend with disciplined CPC strategy - competitor campaigns the highest, generic second, brand lowest, calibrated to funnel stage.
• 3. Default to Phrase and Exact match types for new keyword builds; use Broad with intent, never by default, and keep auction waste out of the system.
• 4. Diagnose spend volatility in real-time - know when CPM is lifting, when creative is fatigued, when the form itself is losing conversions.

• Attribution, Analytics & Reporting 30%

• 1. Work fluently across attribution models - first touch, last touch, time decay, multi-touch - and know which model answers which question.
• 2. Build and own daily, weekly, and monthly reports that connect spend to pipeline, not just clicks to leads.
• 3. Use UTM parameters with discipline - campaign, source, medium, term, content - so every click is traceable to the campaign that earned it.
• 4. Partner with GA4, Looker Studio, and Salesforce (or any CRM) to close the loop from ad spend to revenue influenced.

• Landing Pages, Creative & Optimisation 20%

• 1. Define landing page content and iterate on CTAs, copy, and layout - Hotjar, VWO, or similar - based on heatmaps and session data, not opinion.
• 2. Brief and shape ad creative with intent; AI handles the first draft, you handle the judgement on what actually converts.
• 3. Run continuous A/B tests across copy, creative, and landing flows - document what wins and what doesn't for the team's playbook.

The Bar:

Non-negotiables. Every signal must be a yes.

• Google Ads - in-and-out knowledge.

1. Fluent across Brand, Competitor, Generic, P-Max, AI Max. Not basic Search vs Display. You've shipped campaigns, not just reported on them.

• $25K+ monthly budget managed.

1. Firm baseline. $20K considered only when every other signal is strong. Below $20K, this isn't the seat.

• Attribution and diagnostic fluency.

1. First touch, last touch, time decay, multi-touch - you know them, and know when to use which. UTM depth is second nature.

• Extreme Ownership.

1. Execution-first now, full channel strategy ownership as it evolves. You don't wait for the playbook. You write it.

The Interview Loop:

Three rounds. Sharp, honest, and respectful of your time.

• Round I - Talent Screen

1. 30 min with the recruiting team - Google Ads fundamentals, campaign depth, baseline criteria check.

• Round II - Hiring Manager

1. 45 min with Himanshu Gulati (Director, Demand Generation) - your campaigns, your numbers, your diagnostic thinking.

• Final - Leadership Conversation

1. 30 min with our CMO - scope fit, long-term trajectory, mutual conviction.