Community Intern- Car Commerce

Location: Bengaluru (Indiranagar)

Type: Internship

Reports To: Car Commerce Manager

Duration : 06 Months (PPO)

About Us

Lane is building Indias most trusted, tech-enabled driving and mobility platform, transforming how first-time drivers learn driving, and eventually buy their first car. Indias first platform connecting certified driving instructors with learners—making driving education seamless, efficient, and accessible.

About the Role

Were looking for a proactive and creative Car Commerce Intern to join Lanes growing Car Commerce team. Youll work closely with the team to engage our car-owner community, plan and execute workshops, create engaging content, and support marketing campaigns. This is a hands-on role for someone who enjoys cars, content, communities, and building things from scratch.

Key Responsibilities

Lane Club & Community Engagement

• Manage and engage with the Lane Club community on WhatsApp.
• Drive conversations, engagement activities, polls, updates, and community initiatives.
• Understand member needs and identify opportunities to improve engagement.

Workshop Planning & Execution

• Assist in planning and coordinating car-related workshops and community events.
• Coordinate with speakers, partners, vendors, and internal teams.
• Support event execution and collect feedback to improve future workshops.

Content Creation – Car Commerce

• Create engaging content around cars, car buying, ownership, maintenance, financing, insurance, and related topics.
• Develop content ideas for Instagram, WhatsApp, LinkedIn, and other relevant channels.
• Support creation of reels, car explainers, educational posts, car comparisons, and community content.

Ad Scripts & Shoot Support

• Ideate and write short-form ad scripts and marketing concepts.
• Participate in content shoots and coordinate basic shoot requirements.
• Experiment with different hooks, formats, and storytelling styles to improve content performance.

Research & Execution

• Research car trends, customer preferences, competitors, and relevant topics.
• Track content and community performance and identify what is working.
• Work closely with the Growth, Marketing, and Car Commerce teams to execute ideas quickly.

What Were Looking For

• Strong interest in cars, automotive, content, and consumer brands.
• Good communication and writing skills.
• Creative mindset with the ability to come up with new content ideas.
• Comfortable being on camera or participating in shoots is a plus.
• Strong execution skills and willingness to take ownership.
• Comfortable working in a fast-paced startup environment.
• Prior experience with content creation, social media, communities, events, or marketing is a plus.

What Youll Learn

• How a Car Commerce business is built from the ground up.
• Community building and customer engagement.
• Content strategy and performance marketing.
• Workshop and event execution.
• Automotive consumer behaviour and the car ownership journey.
• Working directly with a fast-growing startup team.

Why Join Lane

This is an opportunity to work closely with the team building Lanes Car Commerce vertical and get hands-on exposure across community, content, marketing, and business. You wont just be supporting tasks—youll have the opportunity to bring ideas to life and see their impact.

If you love cars, content, and building things from scratch, wed love to have you on the team.