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Job Description
LatentView Analytics is looking for a Marketing Analytics Consultant to lead our Marketing Measurement Practice. The role demands strong expertise in marketing measurement (MMM, MTA, experimentation, causal modeling, brand analytics) and proven consulting experience. The candidate will front-end client engagements, drive business growth, and scale LatentViews marketing analytics capabilities.
Roles and Responsibilities
- Lead and expand the Marketing Analytics Consulting practice at LatentView.
- Drive business development by prospecting, nurturing, and converting new clients.
- Conduct client workshops and discovery sessions (preferably on-site).
- Collaborate with leaders, sales, and pre-sales teams to design and promote solutions.
- Build and maintain strong senior client relationships to drive growth.
- Create impactful GTM assets such as sales decks, one-pagers, and thought leadership content.
- 812 years of analytics experience with 5+ years in marketing analytics consulting.
- Strong expertise in MMM, MTA, experimentation, causal modeling, and brand analytics.
- Proven track record in client engagement, pitching, and discovery workshops.
- Experience in analytics sales, business development, and consultative solutioning.
- Excellent communication, presentation, and stakeholder management skills.
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Skills
Business DevelopmentSalesIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
LatentView helps clients develop and deploy result-oriented analytics solutions that enable them to make smarter decisions using their data, on an ongoing basis.Our solutions help clients improve marketing performance; efficiently trade-off risks against available opportunities, maximize customer value, and increase employee effectiveness.
LatentView combines business domain knowledge in Consumer Lending, Consumer Financial Services, Insurance, Consumer Goods, Retail and Technology industries with expertise in analytics, quantitative modeling, decision management and business research to build practical solutions that deliver long term business value to our clients.
LatentView Analytics Ltd. is one of the world’s largest and fastest-growing digital analytics firms. We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage. LatentView Analytics provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.
We specialize in Predictive Modeling, Marketing Analytics, Big Data Analytics, Advanced Analytics, Web Analytics, Data Science, Data Engineering, Artificial Intelligence, and Machine Learning Applications. We practice transparency and accountability at all levels. Every employee is aware of their responsibility and has access to every leadership level, including the CEO. We encourage our employees to think big and not be limited by current ideas and perspectives. Our long-term vision as a company is to inspire and transform businesses to excel in the digital world by harnessing the power of data and analytics.
Awards and Recognitions
- 3AI ACME Award 2022 for ‘Top Firms to work for in AI and Analytics in 2022’
- Best Blended learning strategy at the L&D Vision & Innovation Awards 2021
- Company recognized 9 consecutive times in Deloitte technology fast 50
- NASSCOM AI Award Winner 2018, AWS: Reinvent Case Study Presentation
- ESOMAR- Winner at 2017 Netherlands Conference
- Forrester: Strong Performer Forrester Wave, Customer Analytics Service Provider, 2019
Important dates & deadlines?
Application Deadline
23 Dec 25, 03:51 PM IST
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Marketing Analytics Consultant
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