Digital Marketing Manager - B2B SaaS

What youll do

SEO & Organic Growth

• Rank high-intent keywords in Top 3 positions
• Grow non-branded and branded traffic through technical + content SEO
• Build and scale bottom-of-funnel content (compare pages, alternatives, solution pages)
• Optimize pages for AEO/LLM discoverability with FAQs, and schema markup
• Paid Performance Marketing
• Own Google, LinkedIn, Meta, Reddit, and retargeting campaigns
• Continuously improve ROAS, CPL, and CAC through testing
• A/B test creatives, messaging, and landing pages
• Develop high-value account lists with Sales to run ABM
• Run matched audience ads and account-specific messaging
• Outbound & Growth Campaigns
• Build targeted lists using ICPs, intent signals, and website visitors
• Launch multi-touch cold sequences across email and LinkedIn
• Coordinate inbound-led outbound programs to convert warm traffic
• Experiment with automation tools to increase meeting rates
• Analytics & Optimization
• Own attribution, dashboards, and reporting
• Track demos, pipeline, CAC, ROAS, and revenue impact
• Use data to guide experimentation and budget allocation
• Deliver monthly performance insights and recommendations.

What youll need

• 4+ years in B2B SaaS growth or digital marketing
• Hands-on expertise in SEO, Paid Search/Social, and Demand Generation
• Experience with CRM and marketing automation tools (HubSpot or similar)
• Strong analytical mindset with GA4 or equivalent analytics tools
• Excellent copywriting and messaging skills
• Ownership mindset with strong execution in a fast-paced SaaS environment.