Makaibari & Luxmi Estates - Manager - Performance Marketing

Performance Marketing Manager (DTC)

About Luxmi Tea Estate
Luxmi Tea Estate is a legacy tea company rooted in some of India's most celebrated teagrowing regions. With decades of craftsmanship and estate ownership, the brand blends heritage with modern sensibilities - bringing premium teas to a new generation of discerning consumers in India and globally. We own some of the most exciting brands in the tea category like Luxmi, Makaibari and more across markets like India, US, UK. As we strengthen our D2C and digital presence, we're building a sharper, more contemporary content voice.
Overview
We are seeking a data-driven Performance Marketing Manager to drive customer acquisition and revenue growth for Luxmi Estates' D2C ecommerce business. This role will own paid marketing across Meta, Google and other digital platforms, ensuring efficient acquisition of high-quality customers while maintaining the brand's premium positioning. The ideal candidate combines strong analytical capability with hands-on campaign execution and a deep understanding of ecommerce growth metrics.
Key Responsibilities

1. Customer Acquisition Strategy
- Develop and execute performance marketing strategies across: o Meta Ads (Facebook & Instagram) o Google Ads (Search, Shopping, Display) o Retargeting and remarketing channels
- Align acquisition campaigns with product launches, gifting seasons and ecommerce promotions.
2. Campaign Management & Optimization
- Manage end-to-end execution of paid marketing campaigns including. - Continuously optimize campaigns to improve conversion and cost efficiency.
3. Conversion & Funnel Optimization
- Collaborate with cross-functional team to improve conversion across the customer journey. - Ensure campaigns drive profitable traffic and high-intent customers.
4. Data & Analytics
- Track and report key performance metrics.
- Use data insights to refine targeting and budget allocation. Who We're Looking For
- 4-7 years of experience in performance marketing
- Strong hands-on experience with Meta Ads and Google Ads
- Experience in D2C businesses preferred
- Strong analytical and data interpretation skills
Qualification Graduate / Postgraduate in Marketing, Analytics or related field preferred.