Product Manager

STRATEGIC

• 1. Develop a complete market information deck for all India, State wise crop protection market, molecule wise shares & crop wise, pest wise market intelligence
• 2. Work upon presentations required for visit & maintain the required market information data
• 3. Prepare the business cases for new products from J Makers
• 4. Bring more new products for comarketing from existing molecules and prepare the teams to see those products

Go to market strategy

1. Go to market approach - Develop dealers incentive programs & innovative tools to support sales team

OPERATIONAL

• Products related:
• 1. Prepare product strategy and ensure implementation through field marketing team.
• 2.Hand hold field teams on concepts
• 3. Develop new products launch process
• 4. Develop new products communication with a sign off with field marketing head
• 5. Develop new products launch plans together with field marketing managers
• 6. Profitability & Pricing management for key gold category products

Product Marketing & Training Activities

1. Review and improvise on brand communication including key message points, USPs, regional strategies product stewardship with the support of concerned stakeholders(e.g. sales teams & marketing services).

2. Develop and implement sales promotion campaigns for the product /product categories, in collaboration with the Field Sales team(for example ,product incentives ,product discounts, special offers).

3. Prepare Product Training Manuals with support from concerned stake holders like Product development, Field Sales, etc.

4. Implement revisions in the sales promotion schemes, based on the feedback from the Field sales team(for example, impact on sales, feedback from channel partners, customer feedback)

5. Budgeting exercise

6. Robust annual budget exercise (with required support from field marketing)

Market intelligence

• 1. Track crop shifts, molecules shifts on seasonal basis
• 2. Tracking of new products progress
• 3. Identification of crop wise /pest wise portfolio gaps on annual basis
• 4. Track best practices of Indian companies who are already selling J makers products

MIS & Reporting

• 1. Provide regular updates to the Marketing Head on key metrics including marketing expenditure (plan vs. Actual), performance of product launches & campaigns.
• 2. Propose for Demo samples and get formal approval from ZO/HO.
• 3. Implementation of promotional budget based on HO direction and report upon the expense realization after taking approvals from the Marketing Head